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HigherLogic and Socious

Online Community Blog

Can Your Online Customer Community Be Fun?

Posted by Christina Green on Thu, Dec 15, 2016 @ 08:30 AM

How do you get people to join and return to your customer community?

It’s one of the most persistent question in community management.

There are many tactics, but one of the best ways is to ensure that customers enjoy themselves while they are in your community.

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Tags: Online Community Features, Customer Communities, Customer Engagement

4 Things To Do Before Starting a Blog Program in Your Customer Community

Posted by Katie Bapple on Thu, Dec 08, 2016 @ 08:30 AM

You did all the work. When you started your customer community, you created the content, wrote the blogs, and encouraged your customers and prospective customers to join. It was all on you.

And to some extent, the pressure will always be on you and your business.

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Tags: Online Community Software, Customer Communities, Customer Engagement, Content Strategy

Is Your Retention Marketing Plan Inbound-y Enough?

Posted by Julie Dietz on Mon, Nov 14, 2016 @ 08:30 AM

Which is easier for you to pinpoint, the number of new customers you won last quarter or the number of current customers who left your company?

For most businesses, it’s easier to rattle off new customer numbers. That’s because the majority of marketing and sales efforts (and executive focus) go toward attracting and winning new customers. Every day, marketers are becoming more and more efficient at winning new business through digital relationship-building approaches like inbound.

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Tags: Customer Communities, Customer Retention, Customer Marketing

7 Things Your Competitors Will Hate About Your Online Community

Posted by Christina Green on Wed, Sep 21, 2016 @ 08:30 AM

Has your competition gotten a little too close for comfort recently?

If you’re like most businesses, your competition has increased in the past few years. That could mean that more local organizations are gunning for your audience, or that your competition has gone from your backyard to global. The internet has made it so much easier for small companies, large corporations, and organizations from around the world to zero in on your customers.

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Tags: Customer Communities, Customer Retention, Social Customer Service

Tips for Creating a Killer Online Customer Experience

Posted by Christina Green on Thu, May 12, 2016 @ 08:30 AM

Your online customer experience is a vast, sometimes intimidating concept to tackle, made up of all your company’s interactions with customers online. It’s also something that almost every organization wants to improve, and we’d like to help.

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Tags: Customer Communities, Customer Engagement, Customer Experience

How to Triple Your Customer Advocates in One Week

Posted by Julie Dietz on Wed, May 11, 2016 @ 08:30 AM

In a perfect world, all of your customers would be highly engaged with your brand, vocal supporters of your products, and consistently make repeat purchases. Sounds pretty nice, doesn’t it?

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Tags: Customer Communities, Customer Advocacy, Customer Marketing

How to Use Online Activity Data to Know If a Customer Might Leave You (Without Hearing It From Them)

Posted by Julie Dietz on Fri, May 06, 2016 @ 08:00 AM

There are at least two things we know for sure about customer retention:

  1. Keeping the customers you already have is crucial to the success of your business.
  2. Customers are harder to keep today than ever before.
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Tags: Customer Communities, Customer Support, Customer Satisfaction

How to Get Customers to Create Content That’s Ranked Highly on Google [SEO Tips]

Posted by Julie Dietz on Mon, May 02, 2016 @ 08:30 AM

How important is being highly ranked in search results? Research from popular marketing software company, HubSpot, suggests that 75% of Internet users never even bother clicking through to the second page of results, which means being highly ranked could make or break your organization.

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Tags: Customer Communities, Content Strategy, SEO

How to Use Activity Data in Your Customer Community to Increase Revenue Per Customer

Posted by Julie Dietz on Wed, Apr 20, 2016 @ 08:30 AM

It’s one of the most well-known rules of doing business: it’s much more expensive to acquire new customers than to retain the ones you already have.

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Tags: Customer Communities, ROI, Sales

8 Mistakes that Will Ensure You Never Get Management Support for Your Online Community

Posted by Christina Green on Thu, Mar 24, 2016 @ 08:30 AM

You are competing with dozens of distractions when it comes to capturing the hearts and minds of your customers, and engagement is in everyone’s thoughts because it’s one way to get attention in this plugged-in world. Engaging audiences, especially through online communities, can help get your message across in a noisy environment full of people with short attention spans.

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Tags: Association Management, Social Business, Online Community, Customer Communities, Launching an Online Community

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