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HigherLogic and Socious

Online Community Blog

4 Stats that Link Customer Satisfaction to Your Online Community

Posted by Julie Dietz on Mon, Jan 16, 2017 @ 08:30 AM

According to a study from CMX and Leader Networks, improving customer satisfaction is the number one reason why businesses start branded online communities.

That means that businesses are investing big bucks in online community software, community managers, and helpful content to keep their customers happy. But does it work? Do online communities really improve customer satisfaction?

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Tags: Online Community, Customer Advocacy, Customer Satisfaction, Content Strategy

How to Get Your Customers to Sell and Market for You

Posted by Julie Dietz on Thu, Jan 12, 2017 @ 08:30 AM

You’ll easily pay $300-$500 for a new vacuum cleaner. That’s why, when I needed to buy a new one recently, I didn’t take the decision lightly. I spent over 50 hours researching vacuums online. I went to multiple stores, testing several vacuums as well as questioning the people selling them. I was looking for a clear idea of the winners and losing in the category.

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Tags: Customer Advocacy, Marketing Strategy, Generating Revenue, Sales

Customer Engagement Takes Center Stage at INBOUND 2016

Posted by Julie Dietz on Wed, Nov 16, 2016 @ 08:30 AM

“This is going to be very unusual advice from a guy who runs a sales and marketing software company, but take dollars from sales and marketing. Put it in products and services and customer delight.” – Brian Halligan, CEO and Founder of HubSpot

When Brian Halligan, one of the men widely credited with coining the term “inbound marketing” tells you to take resources away from marketing, you know there’s a major shift happening.

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Tags: Customer Engagement, Customer Advocacy, Customer Retention, Customer Portal Software

How Customer Engagement Increases Existing Customer Sales

Posted by Julie Dietz on Fri, May 13, 2016 @ 08:30 AM

There are ups and downs in the stock market, in housing prices, in consumer sales. These trends, even though they’re important, are something we’re used to, so when a new, important business trend comes along we may or may not pay attention.

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Tags: Customer Engagement, Customer Advocacy, Generating Revenue

How to Triple Your Customer Advocates in One Week

Posted by Julie Dietz on Wed, May 11, 2016 @ 08:30 AM

In a perfect world, all of your customers would be highly engaged with your brand, vocal supporters of your products, and consistently make repeat purchases. Sounds pretty nice, doesn’t it?

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Tags: Customer Communities, Customer Advocacy, Customer Marketing

3 Growth Metrics You Can’t Ignore Any Longer

Posted by Julie Dietz on Tue, Apr 26, 2016 @ 08:30 AM

Successful businesses take a hard look at their numbers at least once or twice a year, sometimes even more. When they do, they hammer out weaknesses and business goals such as increasing revenue or rolling out product updates, that they want to focus on in the next six months. At the top of nearly everyone’s list, you can often find one goal: growth.

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Tags: Customer Advocacy, Analytics, Generating Revenue

The Importance of Marketing to Your Current Customers

Posted by Julie Dietz on Thu, Apr 14, 2016 @ 08:30 AM

We’ve seen a surge of articles talking about a pervasive problem with marketing strategies: overemphasis on acquisition and lack of focus on current customers. But is it true? Are marketers really overlooking current customers?

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Tags: Customer Advocacy, Customer Retention, Customer Marketing, Sales

How to Cultivate Customer Advocates in Your Community

Posted by Nick Davis on Tue, Dec 08, 2015 @ 08:30 AM

As buyers’ habits continue to change, marketing professionals have to either adapt to the changes or risk being left in the dust. Traditional marketing is on the way out and more and more buyers are showing us that they value information from their peers over that from marketing and sales. According to the MarketingCharts.com 2015 Advertising Influence Study, brand advocates are 50% more likely to influence a purchase than a traditional sales rep.

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Tags: Association Management, Social Business, Customer Communities, Customer Advocacy

The Guide to Building Your Customer Journey Around Your Online Community

Posted by Joshua Paul on Wed, Mar 25, 2015 @ 08:21 AM

A typical customer journey is a vast and tangled experience. The path your customer take to becoming a customer and staying a customer is rarely straightforward.

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Tags: Social Business, Customer Communities, Customer Engagement, Customer Experience, Customer Advocacy

How to Create an Online Community That Turns Customers Into Advocates

Posted by Joshua Paul on Tue, Jul 30, 2013 @ 10:47 AM

Chief Marketing Officers have a lot on their minds - from nuts and bolts lead generation to brand management to partner development. So, it’s a big deal that customer engagement tops the list of CMOs priorities. According to a Korn/Ferry International survey, customer engagement leads the list of the things that keep CMOs up at night.

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Tags: Social Business, Customer Communities, Customer Engagement, Customer Advocacy

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