As a marketer, I’m accustomed to giving content away for free in order to attract people to our website. Apparently, this model is not best suited for all markets.Read More
Online Community Blog
How important is being highly ranked in search results? Research from popular marketing software company, HubSpot, suggests that 75% of Internet users never even bother clicking through to the second page of results, which means being highly ranked could make or break your organization.Read More
For many associations, creating online communities for their members is a new endeavor. On the surface, it might appear that your community members have a singular interest in your industry, organization, or issues. While that is what makes your association a community, is not enough to keep members engaged? In reality, within your member base are countless more specific interests, goals, and motivations for joining. How do you design ONE online community that makes everyone happy?Read More
We’re just a little over halfway through 2015. To mark the occasion, we want to bring you the tips that our readers have enjoyed so far.
Below are 2015’s most read posts from the Socious online community blog.Read More
Let’s face it, sometimes brainstorming new content for your online community can feel like an absolute chore. Over time, not only is it easy to run dry on new, genius-invoking ideas, but finding the required time each day to produce both thoughtful and thought-provoking material – in mass – can start to feel like your boss handed you a Sharpie and asked you to recreate the ceiling of the Sistine Chapel in their office. Impossible.
Content creation doesn’t have to weigh down your day. In fact, once you measure the results of your efforts, it can’t be quite rewarding. The solution is never to cut down on the volume of content you create to offset the agony, but rather to simplify the process. Yes, creating content can be simple!
When your private online customer or member community is in its early stages, you have to rely heavily on content as the driving force that brings people in. Your online community is not just competing against other communities and social spaces, but other priorities as well.
One of the most common challenges of running a private online community is achieving consistent and continual engagement from customers or members. But that’s nothing new to you—in fact, you probably think about boosting engagement in your online community even more than we write about it…which is a lot.
There’s a reason that ways to increase engagement comes up so often on this blog: it’s important.
One of the central characteristics of thriving online member or customer communities is that the organizations behind these communities position the communities at the center of an industry or business ecosystem. They find a niche and people who care about those values or market, then create a community around it.
We’re all content curators. If you’ve ever shared an article on Facebook, retweeted a link on Twitter or gathered information around a specific theme, you’ve curated content.
When you consistently share content across your personal networks, you become a hub of information. Friends and family may turn to you for news and updates of a specific topic, often before they consult traditional news sources.
Think about the role that you want your online community to play in the lives of your customers, members, or partners.