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HigherLogic and Socious

Online Community Blog

4 Stats that Link Customer Satisfaction to Your Online Community

Posted by Julie Dietz on Mon, Jan 16, 2017 @ 08:30 AM

According to a study from CMX and Leader Networks, improving customer satisfaction is the number one reason why businesses start branded online communities.

That means that businesses are investing big bucks in online community software, community managers, and helpful content to keep their customers happy. But does it work? Do online communities really improve customer satisfaction?

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Tags: Online Community, Customer Advocacy, Customer Satisfaction, Content Strategy

4 Ways to Use Nostalgia to Grab Your Customers’ or Members’ Attention

Posted by Christina Green on Tue, Dec 27, 2016 @ 08:30 AM

Author Tom Wolfe made a statement with the title of his novel, You Can’t Go Home Again.

Maybe he’s right that we can’t go back to our childhood rooms or the other good times in our lives, but you certainly can remember them through nostalgia. And many of us do. For better or worse, nostalgia can be an influential force in all our lives, one which associations and businesses can harness to build engagement.

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Tags: Customer Engagement, Content Strategy, Marketing Strategy, Member Experience

4 Things To Do Before Starting a Blog Program in Your Customer Community

Posted by Katie Bapple on Thu, Dec 08, 2016 @ 08:30 AM

You did all the work. When you started your customer community, you created the content, wrote the blogs, and encouraged your customers and prospective customers to join. It was all on you.

And to some extent, the pressure will always be on you and your business.

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Tags: Online Community Software, Customer Communities, Customer Engagement, Content Strategy

How to Develop a Long-Term Member Engagement Strategy

Posted by Julie Dietz on Thu, Sep 08, 2016 @ 08:30 AM

“Change is the law of life. And those who look only to the past or present are certain to miss the future.” – John F. Kennedy

Never has been change been as ubiquitous as it is today. In a digitally connected, global marketplace, we’ve all grown increasingly used to change shifting our lives, jobs, and companies. If you’re like me, there are times when you even embrace change instead of fighting it.

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Tags: Member Engagement, Analytics, Content Strategy, Customer Marketing

How to Make Your Online Community a Must-Visit Destination for Members or Customers

Posted by Julie Dietz on Wed, Sep 07, 2016 @ 08:30 AM

Do you remember that time you bought a new product or membership, liked it, but then never purchased it again? For me, it was a gym membership. It was one of my more misguided New Year’s resolutions where I went several times, had a decent experience, then forgot all about it.

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Tags: Member Engagement, Online Community Management, Customer Experience, Content Strategy

How Bots Are Taking Over Your Association’s Website (for Better and for Worse)

Posted by Julie Dietz on Thu, Aug 04, 2016 @ 08:30 AM

Do you remember when phonebooks were delivered to your doorstep? I do. Every time one arrived, we’d pull it inside, leaf through it for a minute or two, and put it in the cabinet under the fish tank. When we needed something, whether it was a plumber or a good photographer, we’d pull out the phone book.

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Tags: Association, Analytics, Content Strategy, Membership Management Software

How to Create Content that Compels People to Join Your Association

Posted by Julie Dietz on Tue, Aug 02, 2016 @ 08:30 AM

The phones rings, and without looking at caller ID, you pick up. Instead of hearing your mom’s voice, you’re connected with a salesman. That’s usually your cue to end the conversation. But wait! Can you answer just this one question, please? To be polite, you do. Twenty minutes later you’re still trying to find a way to get off that unexpected sales call.

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Tags: Association, Membership Management, Content Strategy, Mobile Strategy

How to Use Your Association’s Discussion Forums for SEO

Posted by Julie Dietz on Fri, Jul 22, 2016 @ 08:30 AM

“If it isn’t on Google, it doesn’t exist.” – Jimmy Wales, Internet Entrepreneur

Jimmy Wales was being generous. A more practical statement might be: If it isn’t on the first few pages of Google, it doesn’t exist. When was the last time you made it to page 10?

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Tags: Member Engagement, Discussion Forum Software, Content Strategy, SEO

Association Job Hacks: Secrets to Becoming Your CFO’s Favorite Employee

Posted by Julie Dietz on Tue, Jun 21, 2016 @ 08:30 AM

Imagine that there was a radical shift in legislation in your industry and your members have to change the way that they do their jobs. They need to learn the new rules and how to follow them, and they need to do it quickly. So your association comes to the rescue with a cutting-edge training program to get your members up to speed.

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Tags: Association Executives, Member Benefits, Content Strategy

How to Make Your Website Your Association’s Top Member Benefit

Posted by Julie Dietz on Thu, Jun 09, 2016 @ 08:30 AM

Association members are like business customers, they come to your organization for help. They want to solve a problem, to learn, to grow in their industry, or to find ways to contribute to a cause. And, similar to a business, that’s what your association is built to do – help members by providing benefits.

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Tags: Association Management, Member Benefits, Content Strategy

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