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HigherLogic and Socious

Online Community Blog

12 Top Association Articles from 2016

Posted by Christina Green on Wed, Dec 28, 2016 @ 08:45 AM

Remember Cliffs Notes, the popular synopses of required reading and classic literature? For some of us, they were a go-to back in high school. They condense a tome like War and Peace into 25-30 pages, giving you the highlights along with a few symbolic references that high school English teachers eat up.

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Tags: Association, Member Engagement, Conference Management, Social Media Tips

3 Things Your Conference Attendees Want to Do on Their Phones [Research]

Posted by Julie Dietz on Mon, Dec 12, 2016 @ 08:30 AM

77% of people say that when they’re attending live events they often (or always) use their smartphones for business. Another 13% say they sometimes use their smartphones, while only 10% say they rarely or never use their phones.

That means that 90% of your event attendees are on their smartphones.

So where are you?

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Tags: Conference Management, Mobile Strategy, Event App

5 Must-Haves for Your Mobile Event Experience

Posted by Julie Dietz on Wed, Dec 07, 2016 @ 08:30 AM

I hated the last event app I used.

Every time I opened it, I had to sign in all over again. It didn’t save my login information, so I had to manually type in my email address and password multiple times a day.

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Tags: Customer Engagement, Conference Management, Mobile Strategy, Event App

How Much Does an Event App Cost?

Posted by Christina Green on Thu, Dec 01, 2016 @ 08:30 AM

If you’re considering creating a mobile app for your members, you’re not alone. There are roughly 2.2 million apps in the Google Play store and close to 2 million in the Apple App Store. Each of those apps cost quite a bit of money, although how much money ranges from several thousand dollars to several million.

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Tags: Association, Conference Management, Mobile Strategy, Event App

How the Computer in Your Pocket Has Changed Event Attendee Behavior

Posted by Julie Dietz on Mon, Nov 28, 2016 @ 08:30 AM

“There is no reason anyone would want a computer in their home.”

What a spectacularly incorrect statement.

Ken Olsen, founder of Digital Equipment Corporation (which has since been acquired by Compaq, then Hewlett-Packard), said this in 1977. Now, less than 40 years later, we not only have computers in our homes, we have them in our pockets, purses, and even our jewelry.

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Tags: Conference Management, Mobile Strategy, Event App, Member Experience

Why It May Be Time to Ditch Your Association’s Event Tools for Your AMS Software

Posted by Julie Dietz on Wed, Oct 19, 2016 @ 08:30 AM

I have Hulu Plus, Amazon Instant Video, and Netflix along with subscriptions to several premium cable channels. I watch a lot of TV, and I enjoy it.

My mother, on the other hand, thinks I’m crazy. Every time she visits she ends up toggling between systems and exclaiming at how much money I’m spending on different subscriptions that often offer the same shows. Then she gets mixed up. Was she watching her show on Hulu or Amazon? It frustrates her.

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Tags: Conference Management, Event App, Membership Management Software, AMS Software

3 Unsexy, But Essential Steps to Planning Your Organization’s Next Event

Posted by Cathy Clifton on Tue, Jun 14, 2016 @ 08:30 AM

Event planning is a sexy career filled with all the glamour of fancy dresses, cocktail parties, and worldwide travel, right? Not quite. Those exciting perks are just a few of many common misconceptions in the event planning industry.

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Tags: Member Benefits, Conference Management

Conferences: How to Use Member Profiles to Reduce Frustration Among Attendees and Sponsors

Posted by Joshua Paul on Wed, Feb 06, 2013 @ 07:34 AM

Guest Post: Meagan Rockett is Director, Client Solutions with Greenfield Services, Inc.. She works closely with professional and trade associations in consulting and implementing unique strategies to increase all aspects of member engagement.

Associations that have a tradeshow will have to seek out sponsors and exhibitors every year.  Some match these suppliers to their delegate needs and requirements (and do a great job at it!), and many do not.  In this blog, I am going to address those who do not.

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Tags: Association Management, Online Community, Conference Management, Association Trends

How Live Events Improve Customer Relationships

Posted by Joshua Paul on Tue, Nov 15, 2011 @ 12:55 PM

Socious recently brought its customer community together for a live multi-day event focused on learning, networking, and product feedback. Being an online customer community software company, we were overwhelmed by the positive response of our customers to the in-person workshops. The feedback highlighted how important it is for B2B companies to combine live conferences and online customer communities to build strong customer relationships.

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Tags: Social Business, Customer Communities, Customer Engagement, Conference Management

How Online Community Platforms Keep Conferences Alive

Posted by Joshua Paul on Thu, May 05, 2011 @ 03:16 PM

Are Organizations Without an Online  Community Platform Missing Big Opportunities When They Hold a Conference?

How do meeting planners, marketers, and association executives measure conference success - revenue, registrations, attendance? What about long-term member or customer engagement? Is your conference still successful if the thought-leadership, idea sharing, and conversations tapered off a few days after the conference and disappear almost completely after a week?

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Tags: Association Management, Social Business, Online Community, Conference Management

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