My brother is a computer programmer for a major cable channel. He loves it. He loves computers, tablets, and technology in general. He always has the newest cell phone model (most recently the unfortunate Galaxy Note 7) and he’s constantly lecturing me on staying up to date with the latest technology.Read More
Online Community Blog
Online customer community platforms can do wonders to get your customers participating in and with conversations surrounding your industry, business, and offerings. However, that isn’t always the reason that companies decide to invest in a community platform. Customer engagement isn’t your end game!Read More
Online customer communities come in many shapes and flavors. Some online customer communities provide support for end users of products and services. Others are designed to keep partners engaged and informed.
Some audiences are more difficult to engage than others. Among the most challenging people to engage in an online community are developers. Online developer communities play an important role in helping enterprise companies to extend their products, create advocates in the market, and help customers get results.Read More
Due to its newness in our business lexicon, "online community management" is a term that is often met by feelings of confusion. Most business people don't have much experience with online community strategies.
Research often reports online communities strategies amongst the most effective marketing and customer relationship strategies, while it is also one of the most underutilized approaches.
However, with proper resource planning. learning how to launch, plan, and grow your community doesn’t have to be so scary.
So, take a deep breath and read on. It’s really just like learning anything else in business. It's a process with best practices and tips to make it easy.Read More
I field a lot of questions in my day-to-day phone calls and emails with organizations researching online communities. I’m about to help a variety of different types of businesses and membership organizations, at all different stages of the research and planning processes.
The questions I answer most often center around the doubts and obstacles that come into play when considering launching an online community.Read More
In many cases, your organization is only as good as your insight into your market. This market data is the foundation of decisions about everything from products to positioning to messaging.
Many companies are experiencing real benefits of managing customer and partner relationships through online customer communities.
Active communities provide valuable insight into your customers’ challenges and motives, which in turn helps your company to create even better products and services. Providing an always-on network of peer-to-peer support can also lower customer service costs by taking some of the burden away from call centers and other support personnel.
On the day that you are reading this, at least one of your customers is watching webinar, downloading an eBook, or fielding a phone call from your competition.
Almost all organizations have competitors. Even the most innovative products are in industries where other companies are trying to solve the same business problems for the market. And today, like every day, your competitors are engaging your current customers.
Customer retention holds a special place in most organizations' strategic plans. While companies devote hours of staff time and reams of paper to business development, customer retention is rarely discussed until there is a crisis.
Social business is all too often discussed in broad, homogeneous terms.
For instance, B2B online customer communities are a very different animal than B2C communities. B2B online communities foster long-term relationships to promote peer-to-peer problem solving and enhancing products, while the aim of B2C online communities is usually geared toward directly increasing market share or brand awareness.
Socious recently launched a web show and podcast for social business professionals which highlights how organizations can use online communities to drive business performance. The first episode features a discussion with Vanessa DiMauro of the research and social consulting firm, Leader Networks.