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HigherLogic and Socious

Online Community Blog

Don’t Start Writing Your Association’s Next Survey Without Following These Steps

Posted by Julie Dietz on Mon, Oct 03, 2016 @ 08:30 AM

“USA Today has come out with a new survey - apparently, three out of every four people make up 75% of the population.” – David Letterman

That’s insightful information. Really mind-blowing. And funny because it’s so accurate. There are a ton of surveys out there today, and not all of them result in worthwhile information.

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Tags: Association, Collaboration, Member Benefits, Crowdsourcing

The Dangers of Waiting to Start a Private Member Community

Posted by Christina Green on Tue, Aug 16, 2016 @ 08:30 AM

Several years ago Ducati Motor Holdings, manufacturer of luxury motorcycles now owned by Audi, made a decision. They wanted to start an online community for fans of their brand. Sounds like a good idea doesn’t it? Except for one tiny thing. A vibrant, online Ducati fan community already existed and it didn’t belong to them.

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Tags: Association, Online Member Communities, Member Engagement, Marketing Strategy

How Bots Are Taking Over Your Association’s Website (for Better and for Worse)

Posted by Julie Dietz on Thu, Aug 04, 2016 @ 08:30 AM

Do you remember when phonebooks were delivered to your doorstep? I do. Every time one arrived, we’d pull it inside, leaf through it for a minute or two, and put it in the cabinet under the fish tank. When we needed something, whether it was a plumber or a good photographer, we’d pull out the phone book.

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Tags: Association, Analytics, Content Strategy, Membership Management Software

How to Create Content that Compels People to Join Your Association

Posted by Julie Dietz on Tue, Aug 02, 2016 @ 08:30 AM

The phones rings, and without looking at caller ID, you pick up. Instead of hearing your mom’s voice, you’re connected with a salesman. That’s usually your cue to end the conversation. But wait! Can you answer just this one question, please? To be polite, you do. Twenty minutes later you’re still trying to find a way to get off that unexpected sales call.

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Tags: Association, Membership Management, Content Strategy, Mobile Strategy

4 Ways Your Association is Letting Volunteers Down (And How to Fix It)

Posted by Julie Dietz on Wed, Jul 20, 2016 @ 08:30 AM

What does your office look like? Are you close to your coworkers or your boss? What about your volunteers? Associations often have volunteers coming and going, emailing, or calling in order to get feedback and direction for their projects. You might talk to or email some of your volunteers more than your colleagues. Maybe you’ve even come to rely on them for help managing daily tasks, planning events, or welcoming new members.

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Tags: Association, Member Engagement, Volunteer Management

Volunteer Management: 12 Volunteer Opportunities for Members in Your Online Community

Posted by Katie Oakes on Thu, Sep 17, 2015 @ 09:00 AM

A major issue for associations everywhere is the acquisition of volunteers. It is not uncommon for an association’s organizational structure to have volunteers that outnumber the staff. Typically, one staff member is doing the job of three, so finding volunteers is critical to their sanity.

Convincing someone to volunteer time out of their over-scheduled life is no simple task. Also, the people that you are recruiting are simultaneously being propositioned by other organizations. You’re competing against PTA, sports leagues, homework, aging parents, walking the dog, work schedules, even enjoying a night of doing nothing at all. Your members are pulled in different directions and the last thing any of them have is time.

Thus, it’s time to find some new ways to engage your members. As the demand for telecommuting and flexible scheduling grows, it is important that associations embrace a similar philosophy. Starting with volunteerism on members’ terms.

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Tags: Association, Association Management, Online Community Management, Volunteer Management

3 Questions About Online Community Software for Associations That Were Answered at the ASAE Annual Conference [Video]

Posted by Paul Schneider on Thu, Aug 13, 2015 @ 08:08 AM

Earlier this week, I spoke at the ASAE Annual Meeting and Expo in Detroit. This is a yearly gathering a few thousand association executives to share ideas on best practices in member engagement, association management, and event planning.

While I was at the conference, I participated in an expert panel with other executives of online community software companies. During the session, we discussed industry trends in online community management and how to drive member engagement.

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Tags: Association, Online Community Software, Member Engagement, Online Community

8 Models for Associations to Segment Their Online Communities and Create Private Groups

Posted by Katie Oakes on Wed, Jul 15, 2015 @ 08:05 AM

For many associations, creating online communities for their members is a new endeavor. On the surface, it might appear that your community members have a singular interest in your industry, organization, or issues. While that is what makes your association a community, is not enough to keep members engaged? In reality, within your member base are countless more specific interests, goals, and motivations for joining. How do you design ONE online community that makes everyone happy?

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Tags: Association, Online Community Management, Association Trends, Content Strategy

10 Elements of a Winning Member Engagement Strategy

Posted by Joshua Paul on Thu, Aug 28, 2014 @ 08:21 AM

If you’re involved in community management, you’ve likely heard of the 90-9-1 principle. The numbers represent speculated percentages of engagement in online communities—with 90% of participants only viewing content, 9% responding to content, and 1% actively participating in the creation of new content. 

Even though these numbers are meant to guess at online participation as a whole and not specifically address engagement in online customer or member communities, they still seem pretty dismal. It’s difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your online community and association as a whole.

Why is Member Engagement So Important?

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Tags: Association, Association Management, Member Engagement, Online Community, Member Retention

Creating an Association Online Community that Members Will Use

Posted by Joshua Paul on Mon, Sep 16, 2013 @ 01:37 PM

At a recent conference for association executives, I overhead the following conversation between two colleagues:

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Tags: Association, Association Management, Online Community

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