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HigherLogic and Socious

Online Community Blog

How Private Member Communities Create Value For Your Association Members [Video]

Posted by Joshua Paul on Thu, Aug 20, 2015 @ 09:00 AM

Socious has been involved with ASAE, the "association of association executives," for over 12 years. During this period, we have come across countless resources that inform and shape our approach to online communities. 

Their latest publications are no exception. ASAE Press recently published The Demand Perspective: Leading from the Outside In by Anna Caraveli,PhD.

The book investigates the deficit that exists within a lot of associations when it comes to membership management. Caraveli interviewed over 40 association leaders that were struggling to define their association’s role in constantly evolving, and often unforgiving, markets. Every association had the same goals and questions.

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Tags: Association Management, Association Trends, Private Online Communities

8 Models for Associations to Segment Their Online Communities and Create Private Groups

Posted by Katie Oakes on Wed, Jul 15, 2015 @ 08:05 AM

For many associations, creating online communities for their members is a new endeavor. On the surface, it might appear that your community members have a singular interest in your industry, organization, or issues. While that is what makes your association a community, is not enough to keep members engaged? In reality, within your member base are countless more specific interests, goals, and motivations for joining. How do you design ONE online community that makes everyone happy?

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Tags: Association, Online Community Management, Association Trends, Content Strategy

Technology Trend Alert: Association and Nonprofit Engagement [Video]

Posted by Joshua Paul on Wed, Jun 10, 2015 @ 09:30 AM

Conversations around technology in the world of associations and nonprofits are constantly evolving. There is a steady stream of new research, case studies, and trends saturating the web. So where should you start?

So where should you go to find out where technology is headed and how to avoid common pitfalls?

We recently spoke with Tom Lehman of Lehman Associates, a technology, strategy, and research firm. Tom has over 25 years of research experience in the association and nonprofit markets.

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Tags: Association Management, Member Engagement, Association Trends

5 Proven Private Online Community Strategies for Associations

Posted by Joshua Paul on Tue, Oct 21, 2014 @ 11:03 AM

Associations and other nonprofit membership organizations are already natural communities. This makes building a community online a common sense decision for most association executives.

However, there is more than one way to leverage a private online community. Since every association’s mission, priorities, and capacity are different, their abilities to capture the opportunities that building communities presents are also unique.

How associations leverage their online communities depend on the overall purpose of their community, which are based on the organization’s overall goals. This may include:

  • improving retention
  • increasing the value of member benefits
  • keeping member engaged
  • educating the public
  • boosting advocacy toward a legislative initiative
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Tags: Association Management, Association Executives, Online Community, Association Trends

How to Use Data from Your Private Online Community to Make Better Decisions

Posted by Joshua Paul on Thu, Jul 24, 2014 @ 08:14 AM

Running a private online community for your association comes with its fair share of decisions—from the daily steering of the community to quarterly strategic adjustment. In fact, managing your association's online member community is often viewed as a microcosm of overall association management. As an association executive, it’s your job to make the choices that will keep your association members engaged and looking to your community as a valuable resource.

However, without the right information driving those decisions, the choices that come with managing an association (or an online member community) can seem overwhelming.

That’s why you need a little bit of the “good stuff”—and why we’re happy to share this new whitepaper from our friends, Peter Houstler, CEO of Mariner Management and Marketing, and Elizabeth Weaver Engel, CEO of Spark Consulting.

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Tags: Association Management, Online Community, Analytics, Association Trends

Conferences: How to Use Member Profiles to Reduce Frustration Among Attendees and Sponsors

Posted by Joshua Paul on Wed, Feb 06, 2013 @ 07:34 AM

Guest Post: Meagan Rockett is Director, Client Solutions with Greenfield Services, Inc.. She works closely with professional and trade associations in consulting and implementing unique strategies to increase all aspects of member engagement.

Associations that have a tradeshow will have to seek out sponsors and exhibitors every year.  Some match these suppliers to their delegate needs and requirements (and do a great job at it!), and many do not.  In this blog, I am going to address those who do not.

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Tags: Association Management, Online Community, Conference Management, Association Trends

Most Popular Member Engagement Articles of the Last Year

Posted by Joshua Paul on Thu, Jan 03, 2013 @ 09:39 AM

Member engagement continued to play a central role in the growth and survival of membership organization, like associations and independent user groups, in 2012. While member engagement is not the end goal, it continues to be the fuel that makes business-level objectives possible – from member growth and retention to non-dues revenue and legislative success.

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Tags: Association Management, Association Executives, Member Engagement, Online Community, Association Trends

Is Member Engagement Tied to Private Online Communities? [Data]

Posted by Joshua Paul on Fri, May 04, 2012 @ 01:35 PM

69% More Associations Saw Member Engagement Increase if They had a Private Online Community

Is a private online member community worth your organization’s time and investment? At Socious, we are in the process of crunching the numbers for the 2012 State of Online Communities in Associations report (thank you to all of the association executives who participated). We want to share some of the preliminary data with you regarding how private online member communities can impact a membership organization.

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Tags: Association Management, Member Engagement, Online Community, Association Trends

7 association trends to watch at ASAE’s Annual Conference [video]

Posted by Joshua Paul on Thu, Aug 04, 2011 @ 12:28 PM

Note from Josh: This post is not affiliated with Association TRENDS, premier provider of seriously useful news and information for association leaders.

The Importance of the Big Picture

It is important to dig your way out of the trenches every so often to look at the big picture. For membership organizations, monitoring trends is the foundation for increasing their relevance in their industry, capitalizing on member engagement opportunities, and increasing revenue.

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Tags: Association Management, Association Executives, Association Trends

No Clear Social Media Trends From Association Consultants

Posted by Joshua Paul on Tue, Jun 21, 2011 @ 09:40 AM

To hear many association “social media experts” speak or pick up a copy of ASAE's Associations Now magazine, you’d think that there is a consensus as to how associations should use social media to grow, generate revenue, hold successful events, and keep members engaged.

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Tags: Association Management, Association Trends, Social Media for Associations

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About Socious

We help associations and user groups take a community-first approach to managing their members.

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