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HigherLogic and Socious

Online Community Blog

What’s Next? 6 Membership Trends to Watch in 2017

Posted by Christina Green on Thu, Dec 22, 2016 @ 08:30 AM

It seems like only yesterday we were worried about what would happen when the computers hit the year 2000. Now it’s nearly 2017 and a lot has changed.

Just think about technology. I was watching a movie from 2001 recently and one of the main characters had a laptop. They said the word “laptop” with the same reverence of someone talking about the “goose that laid the golden egg.” In 2001, a laptop was a prized possession. Most families had only a desktop because at that time, laptops cost twice as much. Only traveling businessmen cutting-edge techies had them.

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Tags: Analytics, Membership Marketing, Association Trends, Member Experience

Changes in Membership Management Software that Could Impact How You Run Your Association

Posted by Christina Green on Thu, Nov 17, 2016 @ 08:30 AM

“We’re still in the first minutes of the first day of the internet revolution.” Scott Cook, cofounder of Intuit, director of eBay and Procter & Gamble

Whether we’re talking about the internet revolution or the technology revolution in general, billionaire Scott Cook makes a good point. We’re still just getting used to having the internet, technology, and information at our fingertips. That technology has been evolving rapidly and continues to do so to this day, influencing our daily lives and the associations we’re running.

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Tags: Analytics, Association Trends, Membership Management Software

Can Associations Thrive in a Crowded Marketplace?

Posted by Julie Dietz on Fri, Sep 23, 2016 @ 08:30 AM

When my family played Monopoly, whoever got those two blue properties (Park Place and Boardwalk) usually won. They dominated the real estate in the most powerful area of the board, so it was hard for anyone to take over their lead.

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Tags: Association Management, Online Community, Member Benefits, Association Trends

3 Ways to Recruit More Members: Insights from the 2016 Membership Marketing Report

Posted by Julie Dietz on Thu, Jul 28, 2016 @ 08:30 AM

Developing a growth strategy for your association takes time. It takes hours of debating the best methods to use to reach prospective members, and days of content creation and campaign management. It’s stressful. And it could all boil down to nothing if you don’t use tactics that are effective.

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Tags: Membership Marketing, Association Trends, Email Communication, Private Online Communities

Everything Your Association Needs to Know About Pokémon Go

Posted by Julie Dietz on Wed, Jul 27, 2016 @ 08:30 AM

What did you think about Snapchat when it first came out? Did you think it was a fad that would burn out? I did. But now, four years later, Snapchat is still going strong and those who jumped on the Snapchat bandwagon at the beginning are seeing the benefits.

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Tags: Member Engagement, Association Trends, Mobile Strategy, Mobile Community

Why Did Socious Create a New Association Management Software Platform?

Posted by Joshua Paul on Wed, Jun 01, 2016 @ 08:00 AM

Some people think we are crazy.

They say, “Why would you launch an association management software platform in an already crowded market?” There are over 50 businesses that offer membership management tools to associations and user groups. So, why is Socious, who is known for their community building platform and expertise, investing in this space?

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Tags: Association Management, Company News, Membership Management, Association Trends, AMS Software

Five Tech Tools that Every Association Needs to Be a Leader in Their Industry

Posted by Nick Davis on Thu, Nov 19, 2015 @ 08:30 AM

Over the past decade technology has changed at lightning speed. Systems are more intuitive and user friendly than ever before, as sites like Slack and Twitter continue to garner mass use with simplicity.

Innovative association professionals understand the importance of keeping an eye on technology because ultimately it is a cost-effective way to streamline daily operations and keep members engaged. Often budgets are tight and head count is restricted, so adopting technology may be one of the only ways to meet increased demands with limited resources.

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Tags: Association Management, Member Engagement, Membership Database, Association Trends

How to Market Your Association’s Virtual Memberships Like a Tech Company

Posted by Christina Green on Thu, Nov 12, 2015 @ 07:30 AM

Take a second and go out to the Google Play Store or iTunes, and search for free apps. How many came up? Some number this side of a google? (Sorry, bad pun.) But the answer is a lot, right?

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Tags: Association Management, Member Benefits, Association Trends

7 Attractive Member Benefits for Virtual Members of Your Association

Posted by Christina Green on Thu, Nov 05, 2015 @ 08:41 AM

Have you ever noticed the large number of corporate brands that market on some variation of having it your wayThere’s Burger King, Subway, Kmart, Walt Disney World, and many others.

While Burger King started marketing that way 40 years ago, with the advent of social media and online retailers, personalized shopping experiences like you find with Amazon—offering people what they want on their terms—are becoming more of an expectation than a luxury.

This trend in customer expectations extends well beyond consumer brands. For associations and other membership organizations, part of meeting members on their terms is allowing them to interact with your organization in the hours that are convenient for them.

This means more virtual engagement opportunities and offerings for members who are unable to attend member events, committee meetings, and industry conferences in person.  

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Tags: Association Management, Member Engagement, Association Trends

Is a Virtual Membership Option Right for Your Association?

Posted by Christina Green on Thu, Oct 29, 2015 @ 08:30 AM

Recently we passed the milestone of Back to the Future Day. October 21st, 2015 was the future day that Doc sent Marty McFly to in one stylish ride. There, McFly saw a lot of bad fashion and cool things like hoverboards, flying cars, and Jaws 19, the movie.

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Tags: Association Management, Membership Management, Membership Marketing, Association Trends

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About Socious

We help associations and user groups take a community-first approach to managing their members.

About Socious MemberCloud Association Management Software & Community Platform

Our membership management and online community software is designed to help you provide value to your members, rather than wrestle with complex and expensive back-end systems. Learn more about Socious software and services.

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