What costs employers $300 billion per year? Workplace stress. According to the American Institute of Stress, workplace stress can cost employers more than $300 billion annually in medical care, turnover, absenteeism, and diminished productivity.Read More
Online Community Blog
What’s more important? Attracting new members or keeping the members you already have? A participant in the 2015 Membership Marketing Benchmarking Study has the answer.Read More
The State of the American Workplace report from Gallup estimated that 70% of American workers are not engaged. That’s a troubling statistic. Employees who are not engaged cost employers more money, reduce productivity, and decrease the morale of others around them.Read More
Do you remember that Android commercial from last year? It was full of animal friends, from rhinos and sheep walking together to a parrot stealing pasta from a waiting dog. The animals were different, but they were friends working together to have fun or snag a tasty meal.Read More
Imagine that there was a radical shift in legislation in your industry and your members have to change the way that they do their jobs. They need to learn the new rules and how to follow them, and they need to do it quickly. So your association comes to the rescue with a cutting-edge training program to get your members up to speed.Read More
Most of us have accepted being overly busy as just another unfortunate fact of life today. Emails on your phone, meetings with staff and members halfway around the world, taking your laptop home from work, not quite getting to that extra member program you wanted to start.Read More
In many associations, members look to the board for a stamp of approval. When your board noticeably supports something, your members view that initiative as important because it has the support of the ruling body.Read More
A few years ago, comic hypnotists were a big draw on the corporate speaking circuit. Many companies hired them at retreats, conferences, annual meetings, and the like. Employees got a great laugh at watching a stranger suggest to their manager that they should cluck like a chicken, and got even bigger laughs when the manager did it on stage in front of everyone.Read More
Associations and other nonprofit membership organizations are already natural communities. This makes building a community online a common sense decision for most association executives.
However, there is more than one way to leverage a private online community. Since every association’s mission, priorities, and capacity are different, their abilities to capture the opportunities that building communities presents are also unique.
How associations leverage their online communities depend on the overall purpose of their community, which are based on the organization’s overall goals. This may include:
- improving retention
- increasing the value of member benefits
- keeping member engaged
- educating the public
- boosting advocacy toward a legislative initiative
In a recent article on the Socious online community blog, we highlighted the importance of getting members of your senior management team to engage in your online customer community or private member community. According to the 2014 State of Community Management report from The Community Roundtable, participation from the c-suite leads to higher levels of engagement from all types of community members.
As easy as it would be to show your executives this data and have them immediately begin actively engaging your online customer or member community, we all know that isn’t likely to happen. Executives are busy.