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How to Write Great Online Bios for Social Networks and Other Online Communities

Posted by Ray Flores on Wed, Dec 21, 2016 @ 08:30 AM

In every group, there’s someone quiet – someone who’s shy and listens more than they speak.

How do you interact with that person?

Face-to-face, you might try to draw them out of their shell, asking questions and slowly getting a sense of their personality. But what about online? When you’re interacting over the internet, if someone doesn’t speak or share much about themselves then there’s really no way for you to get to know them.

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Tags: Association Executives, Business Social Networking, LinkedIn, Public Social Networks

How to Create Your Association Technology Vendor Shortlist (by Cutting Through the Sales Speak)

Posted by Christina Green on Wed, Nov 30, 2016 @ 08:30 AM

Buying a car can be a frustrating process. Why? Because too often, the salesperson and the buyer are speaking in different terms.

The salesperson aims to figure out what the buyer wants to pay monthly, while the buyer is looking at the total price. It seems like they’re on the same page because they’re both talking about money. But they’re not. The buyer assumes the monthly payment works out to be the final price of the car but often they’re worlds apart.

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Tags: Association, Association Executives, Membership Management Software

What to Do When Your Members Hate Technology

Posted by Christina Green on Wed, Nov 09, 2016 @ 08:30 AM

You just discovered amazing new association management software that will give your association’s staff hours back in their day. It has all the administrative wizardry your staff needs and the member-facing functionality to keep your members and prospects engaged.

You love it. Your board loves it. Your staff is getting excited and you can’t wait to roll it out.

Except for one thing.

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Tags: Association Executives, Member Engagement, Membership Marketing, Membership Management Software

6 Association Management Tips from Steve Jobs

Posted by Christina Green on Wed, Oct 05, 2016 @ 08:30 AM

It’s hard to believe it’s been half a decade since Steve Jobs’ passing. Many of us early adopters still remember his live announcement/unveiling of the iPhone and the immediate, burning desire to own one.

His legacy is still felt around the world every time someone looks at an iPhone.

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Tags: Association Management, Association Executives, Innovation

4 Steps to Inspire Innovation in Your Association

Posted by Taylor Clement on Fri, Sep 30, 2016 @ 08:30 AM

“Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change. That is inevitable.” – William Pollard

Many people believe innovation is all about inventing and releasing new products. That’s a myth. Innovation is so much more than just revamping products or services.

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Tags: Association Executives, Innovation, Member Benefits

How to Lead Your Association Through Difficult Times

Posted by Christina Green on Wed, Sep 28, 2016 @ 08:30 AM

When it rains, it pours.

And man, is it pouring. It seems like every few hours we hear another piece of crummy news from the media, our friends, or our coworkers. Something always seems to be going wrong, which may just be a symptom of the fact that we’re living in turbulent, uncertain times. Times that can be more than a little frightening.

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Tags: Association Management, Association Executives, Change Management

5 Rookie Mistakes Associations Make with Online Communities

Posted by Julie Dietz on Wed, Aug 31, 2016 @ 08:30 AM

Last month, I got a Facebook friend request from my father. I was surprised, but not because there are posts on my Facebook that my father shouldn’t see (there aren’t). I was surprised because my father is a 60-something retiree and he’s getting into social networks, which are really just online communities. He loves them, and he’s already used them to reconnect with numerous colleagues, friends, and organizations that he belongs to.

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Tags: Online Community Software, Association Executives, Launching an Online Community

5 Myths About Measuring Member Engagement

Posted by Julie Dietz on Wed, Aug 24, 2016 @ 08:30 AM

How can associations build loyalty and convince members to renew? According to research by Association Metrics, members who regularly engage by visiting the association’s website, attending conventions, and volunteering are more likely to remain loyal.

In other words, members who are engaged tend to renew at higher rates.

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Tags: Association Executives, Member Engagement, Analytics

Association Career Pathing: Should You Promote from Within?

Posted by Christina Green on Tue, Aug 09, 2016 @ 08:30 AM

Your employees are smart. They’re driven, educated, and passionate about your mission. After all, according to ASAE’s Association Career Headquarters, workers often enter the association field because a job is a good fit, but they stay for your mission and your culture.

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Tags: Association Executives, Employee Productivity, Training, Jobs

The 5 Best Ways to Convince Your Board to Switch AMS Software Platforms

Posted by Julie Dietz on Fri, Aug 05, 2016 @ 08:30 AM

Think back to the last time you purchased a product or service you didn’t like. Your last cable provider might come to mind. When you realized that you didn’t like the product, what did you do? Did you keep using it? Maybe you did, but once your contract was up on that TV or wireless provider, you probably went right out and switched to something better.

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Tags: Association Executives, Membership Management Software, AMS Software

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