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HigherLogic and Socious

Online Community Blog

3 Ways to Engage More Association Members in Your Online Community

Posted by Christina Green on Wed, Jan 11, 2017 @ 08:30 AM

Have you ever looked at an optical illusion like the one above? (If not, you have now.) In this example, the first thing that most people see is a white vase.

However, upon closer inspection of the black areas, you notice two faces nose-to-nose. Now that you’ve seen both the vase and the faces, you can’t “un-see” either one. You can never go back to seeing a single image.

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Tags: Association, Online Member Communities, Member Engagement, Volunteer Management

12 Top Association Articles from 2016

Posted by Christina Green on Wed, Dec 28, 2016 @ 08:45 AM

Remember Cliffs Notes, the popular synopses of required reading and classic literature? For some of us, they were a go-to back in high school. They condense a tome like War and Peace into 25-30 pages, giving you the highlights along with a few symbolic references that high school English teachers eat up.

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Tags: Association, Member Engagement, Conference Management, Social Media Tips

4 Easy Steps to Effectively Evaluate Membership Management Software

Posted by Christina Green on Mon, Dec 05, 2016 @ 08:30 AM

Maybe it was a Friday afternoon and you were just counting down the minutes until the weekend. Then the board, your boss, or maybe a staff member uttered those dreaded words, “I think we need new membership management software.”

While new software can be exciting, the idea of sitting through countless hours of demos and sales presentations is enough to take the joy out of anything. But it doesn’t have to be that way. Read More

Tags: Association, Membership Management Software, AMS Software

How Much Does an Event App Cost?

Posted by Christina Green on Thu, Dec 01, 2016 @ 08:30 AM

If you’re considering creating a mobile app for your members, you’re not alone. There are roughly 2.2 million apps in the Google Play store and close to 2 million in the Apple App Store. Each of those apps cost quite a bit of money, although how much money ranges from several thousand dollars to several million.

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Tags: Association, Conference Management, Mobile Strategy, Event App

How to Create Your Association Technology Vendor Shortlist (by Cutting Through the Sales Speak)

Posted by Christina Green on Wed, Nov 30, 2016 @ 08:30 AM

Buying a car can be a frustrating process. Why? Because too often, the salesperson and the buyer are speaking in different terms.

The salesperson aims to figure out what the buyer wants to pay monthly, while the buyer is looking at the total price. It seems like they’re on the same page because they’re both talking about money. But they’re not. The buyer assumes the monthly payment works out to be the final price of the car but often they’re worlds apart.

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Tags: Association, Association Executives, Membership Management Software

The Secrets to Increasing Ongoing Member Engagement [Web Class]

Posted by Nick Davis on Tue, Nov 01, 2016 @ 08:45 AM

Have you ever been told to do more with less?

If you haven’t been told that before, I’m sure you’ve at least heard some variation on that same idea, especially if you’re in the association industry.

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Tags: Association, Member Engagement, Webinar

The Psychology of Color in Marketing and Branding for Your Association

Posted by Christina Green on Mon, Oct 31, 2016 @ 08:30 AM

What color is your association’s logo? Was it something that was inherited from your founding or did you recently rebrand?

Your logo’s color, as well as other colors in your branding, have a great influence on thoughts and perceptions of your organization. Colors can be persuasive or off-putting. They can evoke emotion. An artist selects a color palette to convey theme and message. Interior designers use color to open up smaller spaces or create intimacy.

  • Would the Olympic rings be as symbolic if they were all grey?
  • Why do you think McDonald’s chose red and yellow for their color scheme?
  • How about Coke’s signature red?
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Tags: Association, Marketing Strategy, Member Experience

How Associations Can Deliver More Value to Members Through Job Training

Posted by Julie Dietz on Mon, Oct 17, 2016 @ 08:30 AM

How long does it take you to get up to speed at a new job?

Think about the terminology you have to learn, the names of colleagues that you have to memorize, and the campaigns you need to become familiar with. What about company policies and goals? There may even be a few new skills to learn, too.

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Tags: Association, Training, Jobs, Member Benefits

How Gaps in Higher Education Create Big Opportunities for Associations

Posted by Taylor Clement on Thu, Oct 13, 2016 @ 08:30 AM

“It went well. Really well.” - Me

That’s what I told everyone after the interview at my dream job. I was able to answer all the questions and it seemed like a perfect fit.

I couldn’t stop smiling. I was so sure I'd get the position and I was ready to start my new career path. I was going to be successful, with the best career possible right out of college.

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Tags: Association, Jobs, Member Benefits, Millennials

How to Analyze Your Association’s Survey Data Without Losing Your Mind

Posted by Julie Dietz on Wed, Oct 12, 2016 @ 08:30 AM

 

“The data tells a story, and once you know the story you can change the ending.” – Debbie King, CEO of Association Analytics

Data, even “big data,” has become a buzzword in both the business and association space. Everyone wants data because, as Debbie King said, it can help organizations change. It can help them evaluate an industry, develop strategies to increase revenue or member retention, and tell them what benefits members want to see.

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Tags: Association, Member Engagement, Analytics, Crowdsourcing

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