In his efforts to fix the world’s biggest problems, it is no secret that Bill Gates (and his Bill & Melinda Gates Foundation) leverages his vast wealth to do research, put operations on the ground all over the world, and invest in innovation that will help millions of people.Read More
Online Community Blog
After months of strategizing, planning and hard work, you’re finally ready to launch your new online community. Your online community software vendor has completed the implementation process, your community layout is all set up, and you have a handful of active members ready to engage with newcomers.Read More
The launch of a private online community is often met with expectations from all sides – organizational leaders, community members, and the community management team. Each has their own definition of a “successful online community.”
Your investors, board members, and upper-level management will want to see that your online customer or member community is a worthwhile financial investment. While your community members will want to see that your online community is a meaningful place to spend their time. Lastly, your community management team will want to know where to focus their efforts and whether your current strategy is working.Read More
A bulk of my personal experience as a full-time online community manager was spent developing sizable communities of practice. It offered a great vantage point, because the years of quantitative and qualitative data available allowed me to uncover patterns of audience behaviors and interests, as well as corresponding community development processes, over time.
What did I learn? The most notable lesson was that somewhere in the success of the online communities we had grown, we got carried away - we physically grew the communities too much.
How Taking a Step Back Can Be the Best Way to Move Forward
Running a private online community for your association comes with its fair share of decisions—from the daily steering of the community to quarterly strategic adjustment. In fact, managing your association's online member community is often viewed as a microcosm of overall association management. As an association executive, it’s your job to make the choices that will keep your association members engaged and looking to your community as a valuable resource.
However, without the right information driving those decisions, the choices that come with managing an association (or an online member community) can seem overwhelming.
That’s why you need a little bit of the “good stuff”—and why we’re happy to share this new whitepaper from our friends, Peter Houstler, CEO of Mariner Management and Marketing, and Elizabeth Weaver Engel, CEO of Spark Consulting.
Where do you spend more of your time — discussing how to get more customers or members — or how to keep the customers or members that you have?
Do you want to know how to bring down the mood at the next happy hour, cocktail party, or cookout that you attend? Bring up predictive analytics.
In reality, predictive analytics is not scary at all. Here is a great video explanation from Dr. Eric Siegel, founder of Predictive Analytics World and author of the new book "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die."
If you are planning a private online community for your business, your company may have more in common with Starbucks and Domino’s Pizza than you think.