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HigherLogic and Socious

Online Community Blog

What’s Next? 6 Membership Trends to Watch in 2017

Posted by Christina Green on Thu, Dec 22, 2016 @ 08:30 AM

It seems like only yesterday we were worried about what would happen when the computers hit the year 2000. Now it’s nearly 2017 and a lot has changed.

Just think about technology. I was watching a movie from 2001 recently and one of the main characters had a laptop. They said the word “laptop” with the same reverence of someone talking about the “goose that laid the golden egg.” In 2001, a laptop was a prized possession. Most families had only a desktop because at that time, laptops cost twice as much. Only traveling businessmen cutting-edge techies had them.

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Tags: Analytics, Membership Marketing, Association Trends, Member Experience

Changes in Membership Management Software that Could Impact How You Run Your Association

Posted by Christina Green on Thu, Nov 17, 2016 @ 08:30 AM

“We’re still in the first minutes of the first day of the internet revolution.” Scott Cook, cofounder of Intuit, director of eBay and Procter & Gamble

Whether we’re talking about the internet revolution or the technology revolution in general, billionaire Scott Cook makes a good point. We’re still just getting used to having the internet, technology, and information at our fingertips. That technology has been evolving rapidly and continues to do so to this day, influencing our daily lives and the associations we’re running.

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Tags: Analytics, Association Trends, Membership Management Software

3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Posted by Julie Dietz on Mon, Oct 24, 2016 @ 08:30 AM

“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.”

A quote from a Forrester report, this phrase is as true for associations as it is for companies. Your members are your customers and understanding their concerns, priorities, and interests in order to keep them engaged is crucial.

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Tags: Member Engagement, Analytics, Generating Revenue, Sales

How to Analyze Your Association’s Survey Data Without Losing Your Mind

Posted by Julie Dietz on Wed, Oct 12, 2016 @ 08:30 AM


“The data tells a story, and once you know the story you can change the ending.” – Debbie King, CEO of Association Analytics

Data, even “big data,” has become a buzzword in both the business and association space. Everyone wants data because, as Debbie King said, it can help organizations change. It can help them evaluate an industry, develop strategies to increase revenue or member retention, and tell them what benefits members want to see.

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Tags: Association, Member Engagement, Analytics, Crowdsourcing

How to Develop a Long-Term Member Engagement Strategy

Posted by Julie Dietz on Thu, Sep 08, 2016 @ 08:30 AM

“Change is the law of life. And those who look only to the past or present are certain to miss the future.” – John F. Kennedy

Never has been change been as ubiquitous as it is today. In a digitally connected, global marketplace, we’ve all grown increasingly used to change shifting our lives, jobs, and companies. If you’re like me, there are times when you even embrace change instead of fighting it.

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Tags: Member Engagement, Analytics, Content Strategy, Customer Marketing

How to Use Data to Solve Your Biggest Online Community Participation Problems

Posted by Julie Dietz on Tue, Sep 06, 2016 @ 08:30 AM

When I joined my first online community 8 years ago, I was excited to see and take part in key discussions in my industry. The association I belonged to had launched a private online community for members earlier in the year and I couldn’t wait to get involved. But when I logged in, I thought there was something wrong with my browser. Every group and discussion area was a ghost town. Even the questions that I now know were seed questions from the organization didn’t have any responses.

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Tags: Member Engagement, Online Community Management, Analytics

Are Your Member Engagement Strategies Working? 3 Ways to Tell

Posted by Julie Dietz on Tue, Aug 30, 2016 @ 08:30 AM

What’s the point of joining an association if you don’t participate? If members don’t use your members-only benefits they won’t see the value in them. If they don’t interact with other members, they won’t network. And if they don’t volunteer, they won’t help further your mission. There will be no reason for them to renew and continue paying dues year after year.

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Tags: Member Engagement, Analytics, Marketing Strategy

5 Myths About Measuring Member Engagement

Posted by Julie Dietz on Wed, Aug 24, 2016 @ 08:30 AM

How can associations build loyalty and convince members to renew? According to research by Association Metrics, members who regularly engage by visiting the association’s website, attending conventions, and volunteering are more likely to remain loyal.

In other words, members who are engaged tend to renew at higher rates.

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Tags: Association Executives, Member Engagement, Analytics

How Bots Are Taking Over Your Association’s Website (for Better and for Worse)

Posted by Julie Dietz on Thu, Aug 04, 2016 @ 08:30 AM

Do you remember when phonebooks were delivered to your doorstep? I do. Every time one arrived, we’d pull it inside, leaf through it for a minute or two, and put it in the cabinet under the fish tank. When we needed something, whether it was a plumber or a good photographer, we’d pull out the phone book.

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Tags: Association, Analytics, Content Strategy, Membership Management Software

3 Growth Metrics You Can’t Ignore Any Longer

Posted by Julie Dietz on Tue, Apr 26, 2016 @ 08:30 AM

Successful businesses take a hard look at their numbers at least once or twice a year, sometimes even more. When they do, they hammer out weaknesses and business goals such as increasing revenue or rolling out product updates, that they want to focus on in the next six months. At the top of nearly everyone’s list, you can often find one goal: growth.

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Tags: Customer Advocacy, Analytics, Generating Revenue

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