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HigherLogic and Socious

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The Secrets to Increasing Ongoing Member Engagement [Web Class]

Posted by Nick Davis on Tue, Nov 01, 2016 @ 08:45 AM

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Have you ever been told to do more with less?

If you haven’t been told that before, I’m sure you’ve at least heard some variation on that same idea, especially if you’re in the association industry.

Having worked with associations and user groups for many years, it always amazes me that such small groups of people are able to manage and provide so much value to such large groups of members.

However, you’re always looking to grow and you’re always striving to get more and more members engaged with each other, your content, and your organization.

That’s more difficult than it sounds. When you try to build an effective member engagement strategy that involves your entire member base, instead of individual outreach, many organizations start to run out of resources fast. It’s no fault of their own, they just don’t have all the tools they need to be successful.

A lot of the associations that we work with are strapped for time and resources. They need a process for increasing member engagement at scale without adding headcount or spending more and more hours on it. After years spent helping associations solve this problem, we’ve come up with a few secrets to increasing ongoing member engagement.

4 Secrets to Increasing Long-Term Member Engagement

Secret #1) Forget About the Myths

There are a lot of myths floating around out there surrounding member engagement. If we haven’t heard them all, then we must be close. For instance, we often hear association executives say that they’ll never be able to effectively or accurately track member engagement, let alone be able to do it efficiently.

When you hear these myths and take them to heart, they can kill your motivation before your member engagement strategy even gets off the ground.

To hear more debunked member engagement myths, join us on the free November 9th web class.

Secret #2) Focus on Motivating Large Groups to Participate

It’s easy to motivate a team of 4 or 5 people, but how do you motivate your membership base of 5,000? And how do you scale that process? You don’t have time to sit down and make 5,000 calls or manually send out 5,000 emails and even if you did, you wouldn’t want to.

Want to know how to skip the individual calls and emails but still motivate your member base to get off the sidelines and start participating? Join us on November 9th for our live web class. We’ll tell you exactly how we teach our customers to do this effectively.

Secret #3) Create a Framework for Measuring Success

In order to successfully scale your member engagement strategy, you have to know what’s working and what’s not. This means putting in place a framework for measuring your success.

Many membership management systems provide you with tools to measure member engagement, but this goes beyond that. It’s not enough to just measure member engagement, you also have to set SMART member engagement goals to measure your results against.

Now, in the past we’ve only given these secrets and tips to our customers, but this time around we’re opening it up to everyone. Join us on November 9th for our exclusive free web class and we’ll teach you, step by step, how to create an effective framework for measuring your success.

Secret #4) Make Sure You Have the Right Tools in Place.

I’m a big believer that one of the keys to doing more with less is making sure that you have the right tools for the job. Luckily for us, we live in a time when technology helps us do more in less time and with less training.

The same is true here. In our free member engagement web class, we’ll run through the tech essentials you’ll need to increase member engagement effectively and efficiently at your association.

What You Will Learn During the Web Class

Our goal is that you leave this web class with the knowledge and tools that you need to increase member engagement with a kick-ass strategy. And we want you to be able to do it at scale, without having to add a single person to your organization’s staff or work overtime.

We’re all about doing more with less and we’ll help you do the same. Join us on November 9th from 2-3 PM Eastern to catch our web class on Increasing Ongoing Member Engagement.

I can’t wait to see you there.

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Tags: Association, Member Engagement, Webinar

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