Socious celebrates a remarkable year of growth in 2014 and looks forward to even more in 2015! We want to thank all of our customers, partners, and friends that make the company’s success possible. The social community platform is used by some of the world’s top companies and nonprofit organizations to maintain strong relationships with over one million customers or members!
Socious’s Most Successful Year To Date
“Companies are increasingly relying on higher customer engagement to reduce churn, identify revenue opportunities within their customer base, and leverage real-time feedback from their market to innovate faster,” said Scott Balthazor, president and co-founder of Socious. This trend lead to year-over-year software sales revenue growth of 32% in the competitive social community software market and a revenue growth above 25% for the fifth consecutive year!
For the second year in a row, Socious increased direct sales (non-channel partner sales) by 50%. This aggressive growth lead to a 27% increase in total customer base in 2014. Socious’s new customers ranged from enterprise software companies to leading global associations.
Enough About The Numbers
Our employees experienced their own milestones in 2014! Socious was named one of Phoenix’s “Best Places to Work” by the Phoenix Business Journal. Every department welcomed new members while the software development department doubled! And the growth continues; the company has expanded its workforce by over 25% since the start of 2015.
Additionally, the company partnered with Phoenix Children’s Hospital to create Jared Boxes, an ongoing community service project intended to lift the spirits of chronically ill children. Socious employees also sponsored a family for Christmas providing much needed essentials such as beds, appliances, and toys for the children in the family.
In addition to giving back to our local community, we also gave back to our growing Socious community releasing over 220 new features and enhancements in 2014! These included new tools to assist customers in gleaming more rich insights about customers from their activity in the social community.
We continued to lead the online community movement by publishing over 100 new educational articles, guides, and videos at blog.socious.com and in other industry publications on how organizations can create and manage a private online customer or member community.
This year, we took our mission to help organization leverage active online communities one step beyond providing innovative software. Socious launched an online community management consulting division to help organizations develop their customer engagement strategy, set up important community management processes, and manage their communities on an ongoing basis.
Socious co-founder and senior vice president Paul Schneirder said it best, “Socious is one of the only enterprise online community software providers that can help organizations develop their online community strategy, provide a world class platform, and ensure that the community grows, is used, and meets your organization’s business goals.”
2014 was pretty good but we are looking forward to reaching new heights in the 2015 year! According to Forrester Research, online communities remain an undervalued marketing and customer engagement strategy. The conclusions from their 2014 survey revealed that, “communities are one of the least adopted tactics, yet they receive the second-highest satisfaction score in the social marketing mix.” Socious forecasts accelerated software and services growth in 2015 as more companies make customer communities a central part of their marketing and customer relationship management strategies.