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HigherLogic and Socious

Online Community Blog

Can Your Online Customer Community Be Fun?

Posted by Christina Green on Thu, Dec 15, 2016 @ 08:30 AM

How do you get people to join and return to your customer community?

It’s one of the most persistent question in community management.

There are many tactics, but one of the best ways is to ensure that customers enjoy themselves while they are in your community.

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Tags: Online Community Features, Customer Communities, Customer Engagement

Personalization Tips: How to Reach More Association Members Through your AMS Software

Posted by Christina Green on Wed, Dec 14, 2016 @ 08:30 AM

Remember the good old days when you were researching a vacation in Paris and an ad for Chinese food popped up in your internet browser?

Do you miss that?

Because I don’t. And neither do your members.

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Tags: AMS Software, Member Experience, Personalization

3 Things Your Conference Attendees Want to Do on Their Phones [Research]

Posted by Julie Dietz on Mon, Dec 12, 2016 @ 08:30 AM

77% of people say that when they’re attending live events they often (or always) use their smartphones for business. Another 13% say they sometimes use their smartphones, while only 10% say they rarely or never use their phones.

That means that 90% of your event attendees are on their smartphones.

So where are you?

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Tags: Conference Management, Mobile Strategy, Event App

4 Things To Do Before Starting a Blog Program in Your Customer Community

Posted by Katie Bapple on Thu, Dec 08, 2016 @ 08:30 AM

You did all the work. When you started your customer community, you created the content, wrote the blogs, and encouraged your customers and prospective customers to join. It was all on you.

And to some extent, the pressure will always be on you and your business.

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Tags: Online Community Software, Customer Communities, Customer Engagement, Content Strategy

5 Must-Haves for Your Mobile Event Experience

Posted by Julie Dietz on Wed, Dec 07, 2016 @ 08:30 AM

I hated the last event app I used.

Every time I opened it, I had to sign in all over again. It didn’t save my login information, so I had to manually type in my email address and password multiple times a day.

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Tags: Customer Engagement, Conference Management, Mobile Strategy, Event App

4 Easy Steps to Effectively Evaluate Membership Management Software

Posted by Christina Green on Mon, Dec 05, 2016 @ 08:30 AM

Maybe it was a Friday afternoon and you were just counting down the minutes until the weekend. Then the board, your boss, or maybe a staff member uttered those dreaded words, “I think we need new membership management software.”

While new software can be exciting, the idea of sitting through countless hours of demos and sales presentations is enough to take the joy out of anything. But it doesn’t have to be that way. Read More

Tags: Association, Membership Management Software, AMS Software

How Much Does an Event App Cost?

Posted by Christina Green on Thu, Dec 01, 2016 @ 08:30 AM

If you’re considering creating a mobile app for your members, you’re not alone. There are roughly 2.2 million apps in the Google Play store and close to 2 million in the Apple App Store. Each of those apps cost quite a bit of money, although how much money ranges from several thousand dollars to several million.

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Tags: Association, Conference Management, Mobile Strategy, Event App

How to Create Your Association Technology Vendor Shortlist (by Cutting Through the Sales Speak)

Posted by Christina Green on Wed, Nov 30, 2016 @ 08:30 AM

Buying a car can be a frustrating process. Why? Because too often, the salesperson and the buyer are speaking in different terms.

The salesperson aims to figure out what the buyer wants to pay monthly, while the buyer is looking at the total price. It seems like they’re on the same page because they’re both talking about money. But they’re not. The buyer assumes the monthly payment works out to be the final price of the car but often they’re worlds apart.

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Tags: Association, Association Executives, Membership Management Software

How the Computer in Your Pocket Has Changed Event Attendee Behavior

Posted by Julie Dietz on Mon, Nov 28, 2016 @ 08:30 AM

“There is no reason anyone would want a computer in their home.”

What a spectacularly incorrect statement.

Ken Olsen, founder of Digital Equipment Corporation (which has since been acquired by Compaq, then Hewlett-Packard), said this in 1977. Now, less than 40 years later, we not only have computers in our homes, we have them in our pockets, purses, and even our jewelry.

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Tags: Conference Management, Mobile Strategy, Event App, Member Experience

Need to Improve Your Cybersecurity? Start with These 3 Tips

Posted by Steve Balthazor on Wed, Nov 23, 2016 @ 08:30 AM

DDoS – distributed denial of service. Even a few years ago that phrase was relatively obscure, known mostly to computer security experts, programmers, and those who were technically-minded. To the rest of us, it was just another acronym.

Now, you may regularly hear about DDoS attacks and other cybersecurity threats over your morning cup of coffee. Even alarming stories about stolen logins, passwords, addresses, and credit card information have become commonplace.

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Tags: Online Community Software, Product Update, Management, AMS Software

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