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HigherLogic and Socious

Online Community Blog

How to Grow Your Company By Turning Your Product into a Platform (plus 9 other resources)

Posted by Julie Dietz on Fri, Apr 08, 2016 @ 09:33 AM

Best Customer Experience Resources

Every week we aim to make your life easier by compiling the best online community articles from around the web right here on our blog. This week, our favorite articles focus on providing our readers with tips for building online communities and increasing engagement.

Nominate an article, video, or blog post for next week’s Socious Top Ten by tweeting us at @SociousSoftware.

Check out last week’s top ten community management posts here.

Fresh Advice from the Socious Online Community Blog

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Here are some of the best online community tips from around the web this week.

  1. Ever wondered how to grow your business by transitioning your product to platform? The Harvard Business Review has the answer.

  2. If you want happy, engaged customers, you need to start with happy, engaged employees.

  3. Snapchat isn’t a trend, and it’s time for marketers to jump on board. This HubSpot blog explains why.

  4. You may not think about it every day, but good design is essential to building community. Here’s some great advice on choosing the right colors when creating your community.

  5. We all want loyal customers, and this insightful article from Marketing Land explains how organizations can increase loyalty by becoming more social.

  6. Choosing the right community platform can be difficult, but you can make it a lot easier by doing your legwork upfront.

  7. We love customer engagement, and this article explains why you should too - complete with eyebrow-raising statistics.

  8. One of the ways that companies are leveraging their customer communities to grow their businesses by finding ways to increase the value of customers.

  9. Twitter is a great tool for building community, expanding your reach, and growing your business. Here are a few excellent tips on using it to increase engagement.

  10. Do you want to launch a customer or user community platform to help keep your clients? Entrepreneur has outlined the top reasons why they leave, so you can try to stop it.

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You can nominate an article, video, or blog post for next week’s Socious Top Ten by tweeting us at @SociousSoftware.

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Tags: Association Management, Social Business, Customer Engagement, Customer Experience

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