The first half of 2013 is behind us. You have 6 fast months left to strengthen the relationships that are important to your organization and meet your 2013 business goals.
Every year at this point, Socious likes to take stock of the most popular articles from the Socious Online Community Blog for the first half of the year. We see it as an informal indicator of what is important to the people and companies that we serve, as well as the overall online community movement. You can see last year’s most read social business posts here.
This year’s most read online community advice ranges from nuts and bolts community building tips to updated customer relationship management guidelines to advice for selecting the best online community software for your organization.
This may be a sign that the conversation is slowly shifting from “why should my organization create a private online community?” to “how can I successfully create a private online community?” Only time will tell, so stay tuned to the Online Community Blog.
Without further ado, here are the Socious Online Community Blog’s top tips from January 1013 through July 2013:
Are you thinking about modeling your online customer or member community after Facebook? Well, you won’t want to miss this post. Learn about the inherent differences between private online communities and public social networks that make each successful.
Do you help run an association or other type of membership organization, like a user group? Get the definitive visual guide to creating and managing a gated member community – from strategy to online community software features to ongoing community management.
Social business strategies are so new to many organizations that building communities online is sometimes seen as a risk. If only you had a crystal ball from the outset to help you know that your organization will be successful. Well, this post will get you close.
These tips highlight the things that you can put in place to greatly increase the chances that your online user, customer, or member community will thrive.
Have you noticed a change in your customers over the past few years? As customers' expectations and the structure of their days change, so too must how you interact with customers and the value you provide them.
Find out the new realities that every executive must know to maintain and strengthen the most important relationships in their business – the relationships with their customers.
Even though a new Korn/Ferry International study indicates that improving customer engagement is a top priority for CMOs, even seasoned business people can struggle to understand what that looks like.
Companies and membership organizations are turning to solutions ranging from enterprise-class online customer communities to comprehensive call center overhauls. Regardless of a specific organization’s solution, learn about the overarching elements that should run through any modern customer experience strategy.
What Will The Next 6 Months Have In Store?
As for the rest of 2013, we’ll continue to see organizations of all types (businesses, nonprofits, user groups, etc.) invest online community strategies.
Now that many marketing, customer support, and product management professionals have a firm understanding of the value of their communities, the most helpful information will focus on how to get buy-in for the planning and execution of social business strategies from senior management and peers within an organization.
What have you seen come out of the community-based customer relationship movement over the past half of a year? What are your predictions for the rest of 2013? Add you experiences in the comments below.