In my career, I have run into thousands of digital citizens. Even the most digitally introverted people in my network can't get to all of the content that they want to read. With the upcoming Independence Day holiday weekend in the U.S., you have the opportunity to catch up on the tips, tricks, and thought-leadership that may have passed you by in the recent weeks.
Here are 5 valuable online community and social media posts that you may have missed to get you started.
Social Media at Larger Organizations
#1) 10 Big Brand Lessons From The Corporate Social Media Summit
Influential Marketing Blog (Rohit Bhargava)
Great summary of the first day of the Corporate Social Media Summit, a gathering of social media leaders from some of the world's largest organizations. Here are my 5 favorite lessons from the article:
- "Have fun and be human." - Southwest
- "Brands need to trust their people." - New York Life
- "Nobody owns social media." - Best Buy
- "Negative experiences are our biggest opportunity." - Samsung
- "Altruism has a long tail." - American Express
Here is one that I took away from the article as a whole - Don't be afraid to experiment. The more you fail, the more you'll succeed.
#2) Why I’m excited about the future of Online Community Management
With the growth of online communities in businesses and nonprofit membership organizations, this well-respected community manager lays out the positives in the evolution of community management despite the bumps along the way. Good article for organizations or people new to online community management.
#3) How To Develop Your Online Community Management Strategy
FeverBee (Richard Millington)
If you follow Socious's blog and online community resources, you know that online community software is only half of what makes an online community a success. The other half includes the content, promotion, and growth plans for the community. The key is to have these plans in the first place. Rich Millington outlines a clear process for developing a plan for your online community.
#4) How To Use Google Plus
ReadWriteWeb (Dan Rowinski)
Wondering what all the "buzz" is about with this week's launch of Google Plus?
Concerned that you or your organization won't be prepared to take advantage of this new social network? First, take a deep breath. Then, check out this easy-to-follow article explaining the concepts, purpose, and step-by-step set up of Google Plus.
#5) Writing for the Web: Links, Drinks and Dinks
Reid All About It (Deirdre Reid)
Learn about engaging your online community from one of the association worlds top minds. Following the tips in this article when producing content will result in stronger relationships and increased member engagement.
Don't forget to add additional articles from the past couple weeks that you have found valuable in the comments below. Have a great weekend!