The most successful online communities across the nation all have one thing in common, they are backed by a powerful business strategy. Sometimes this means keep customer engaged and leveraging the social activity in the community identify revenue opportunities for your business. For other organizations, the online community generates revenue directly. The following outlines how the latter.Read More
Online Community Blog
In our day-to-day conversations with our customers and organizations considering launching an online community, one of the questions we hear most often is:
"What do I need to do to create a successful online community?"
So today, I'm going to tell you my golden rule. I call it "the three P’s of successful online communities."Read More
Earlier this week, I spoke at the ASAE Annual Meeting and Expo in Detroit. This is a yearly gathering a few thousand association executives to share ideas on best practices in member engagement, association management, and event planning.
While I was at the conference, I participated in an expert panel with other executives of online community software companies. During the session, we discussed industry trends in online community management and how to drive member engagement.Read More
With more and more companies looking to create a private online community, many executives are on the lookout for the best way to go about it.
Surprisingly, many organizations think that the success of their customer community is solely based on the technology they choose. The truth is that there are a lot of non-technical items that can make or break your online community.
A company’s user groups are an important part of their customer management strategy. The benefits can be profound - from enhancing support to building client and corporate relationships to differentiating a company in a competitive market.
One of the most important elements of a user group is their private online community. However, there are numerous social features in online community software and many companies don’t know which features they should include in their user group community to create value for customers and keep members engaged.
According to a multitude of reports, social business growth is only ramping up in 2012 and will continue to increase over the next several years. However, some organizations are debating whether or not to scrap their private online community. This trend is especially prevalent in the association industry where resource-strapped membership organizations set up basic private social networks expecting them to organically sprout into thriving online communities.
Having recently returned from 4 days of meeting innovators and listening to great content about building community and the social enterprise at the Enterprise 2.0 Conference, we wanted to share with you the 10 qualities most important to a leading B2B social business platform. Don’t miss part one of this article for characteristics 1-5.
At the end of the summer, Forrester released the Q3 Wave Report for Enterprise Social Platforms. Though the report highlighted the players you would expect, the lead author, Forrester analyst Rob Koplowitz, said the report was not a straight ranking but rather a "measurement of breadth of capabilities." He went on to make the point that, “The catch is that features considered essential to one enterprise can be irrelevant to another.”
In business, there are times where you should focus on the end of the race before you think about the beginning. Planning an online customer or member community is one of those times. There are many different ‘flavors’ of online community software and social business platforms. Though the tools and methods you use are largely determined by what you want to accomplish with them, the role measurement and analytics play in the success of your private online community is always very important.
In keeping with Socious' mission to help companies and membership organizations create successful online customer communities, every week or two, we are going to break down a community or engagement-related concept into digestible ideas and actionable tips. In this post, we are going to cover the value of a gated online community after an event or conference.