It takes a village to launch and maintain an active online customer community. The most successful customer and member communities are supported by many people in addition to the community management team.
So where should you start building your coalition? Right inside your company walls.
No community is built on the shoulders of just one department. Look to executives across all departments and leave no email unsent when it comes to educating people and getting multiple business areas involved.
Before you build value for your community members, you need to show the value to internal staff and stakeholders.Read More