According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works.Read More
Online Community Blog
Gary Vaynerchuk. Anna Kendrick. Alec Baldwin.
4 days, a dozen high-profile headliners, and so many sessions it will make your head spin.Read More
Think about the last conference you went to. It may have been your idea to attend, or maybe your boss asked you to go. Whoever made the final decision, what influenced the choice to attend?
For most of us, the answer doesn’t lie in the hotel, the venue, or the food.Read More
Why is the image of a frazzled intern fetching coffee so ubiquitous?
We all know that interns have much more to contribute than just coffee runs, but the image endures – in part because it illustrates a few important principles. In every profession, there are low-level tasks and high-level tasks. There are critical tasks that demand skilled workers and tasks that people with less institutional knowledge and less of an acute skillset can do.Read More
How many times have you heard someone say that they want to make a difference?
Nurses, doctors, teachers, charity workers, and professionals from all generations long to love their work and make a difference in other people’s lives. It’s one of the most pervasive aspirations in our society, and its one that many people struggle to fulfill.
That brings us to the topic of you. How lucky are you?Read More
“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.”
A quote from a Forrester report, this phrase is as true for associations as it is for companies. Your members are your customers and understanding their concerns, priorities, and interests in order to keep them engaged is crucial.Read More
Try to count how many websites you visited yesterday. Or even today – just this morning.
Do you know? Or have you already lost count?Read More
I have Hulu Plus, Amazon Instant Video, and Netflix along with subscriptions to several premium cable channels. I watch a lot of TV, and I enjoy it.
My mother, on the other hand, thinks I’m crazy. Every time she visits she ends up toggling between systems and exclaiming at how much money I’m spending on different subscriptions that often offer the same shows. Then she gets mixed up. Was she watching her show on Hulu or Amazon? It frustrates her.Read More
How long does it take you to get up to speed at a new job?
Think about the terminology you have to learn, the names of colleagues that you have to memorize, and the campaigns you need to become familiar with. What about company policies and goals? There may even be a few new skills to learn, too.Read More
“The data tells a story, and once you know the story you can change the ending.” – Debbie King, CEO of Association Analytics
Data, even “big data,” has become a buzzword in both the business and association space. Everyone wants data because, as Debbie King said, it can help organizations change. It can help them evaluate an industry, develop strategies to increase revenue or member retention, and tell them what benefits members want to see.Read More