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HigherLogic and Socious

Online Community Blog

Joshua Paul

Recent Posts

The 2017 Community Management List (What's In & What's Out)

Posted by Joshua Paul on Mon, Jan 09, 2017 @ 08:30 AM

I wonder what is was that convinced the last person using dancing palm trees on their website to stop in the late 90s or early 2000s.

Was is feedback from their market, a grouchy boss’s comments, or an epic marketing fail?

Have you ever been caught using a tactic or touting a trend when it was past its prime?

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Tags: User Groups, Customer Engagement, Online Community Management

Why Did Socious Create a New Association Management Software Platform?

Posted by Joshua Paul on Wed, Jun 01, 2016 @ 08:00 AM

Some people think we are crazy.

They say, “Why would you launch an association management software platform in an already crowded market?” There are over 50 businesses that offer membership management tools to associations and user groups. So, why is Socious, who is known for their community building platform and expertise, investing in this space?

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Tags: Association Management, Company News, Membership Management, Association Trends, AMS Software

Read the Live Blog from the 2016 Socious User Conference

Posted by Joshua Paul on Mon, May 23, 2016 @ 05:00 PM

In case you couldn't make it to this year's Socious User Conference, we've got you covered. Our live blog team is on site at Wild Horse Pass Hotel and Casino near Phoenix to give you real-time updates and announcements. They're ready to bring you all of the exciting news from our annual event.

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Tags: Company News

Get More Out of Your Online Community Platform Demo Using the POST Framework

Posted by Joshua Paul on Tue, Mar 01, 2016 @ 08:30 AM

Once you decide to launch an online community, one of the first big decisions you’ll have to make is choosing your online community platform. With all the different options, opinions, and information out there, this process can be a bit daunting, to say the least.

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Tags: Online Community Software, Association Management, Social Business

How to Set SMART Goals for Your Online Community

Posted by Joshua Paul on Tue, Feb 02, 2016 @ 10:54 AM

There are several different paths to creating a successful online community—and there are even more ways to measure that success.

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Tags: Association Management, Social Business, Online Community Management

Celebrate Community Manager Appreciation Day With These Fresh #CMGR T-Shirts

Posted by Joshua Paul on Mon, Jan 25, 2016 @ 01:44 PM

The last Monday of January is Community Manager Appreciation Day! Every year, we set aside a day in January to thank the people who are most central to customer engagement and satisfaction.

Please join Socious in celebrating community managers, whether it be with a simple "thank you," a cup of coffee, or even one of our new community manager appreciation t-shirts!

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Tags: Association Management, Social Business, Online Community Management

What Do Your Customers Expect from You in 2016 & Beyond? A Guide Map

Posted by Joshua Paul on Tue, Jan 05, 2016 @ 10:48 AM

Your customers are logging into websites more frequently, signing up for new online services, and trying new apps every day. The well-documented consumerization of business product users is putting increasing pressure on companies. In many cases, companies can’t keep up with the evolving expectations of their customer base.

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Tags: Association Management, Social Business, Customer Engagement, Customer Experience

What is Retention Marketing? Plus Three Tips for Doing It Well

Posted by Joshua Paul on Tue, Dec 01, 2015 @ 08:37 AM

Not very long ago all marketing was marketing and all sales were sales. As technology has enabled businesses to efficiently segment their messages in infinite ways, such as prospects, partners, opportunities, and current customers, traditional business development functions have become more  granular as well.

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Tags: Association Management, Social Business, Customer Retention, Member Retention, Membership Marketing, Customer Marketing

Starting a User Group? Save Time By Answering These 10 Questions First

Posted by Joshua Paul on Tue, Nov 10, 2015 @ 09:05 AM

The land on which your business completes is shifting. Product features and marketing messages no longer rule the day. According to research from analyst firm, Gartner, “89% of companies surveyed plan to compete primarily on the basis of the customer experience by 2016.”

For many companies, user groups have long been a big part of building a stand-out customer experience. The prominence of user group communities had been overshadowed by talk of using social networks to engage customers. However, user groups never went away. In fact, user groups are once again becoming a central part of business’ customer relationship strategies.

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Tags: User Group Software, User Group Management, User Community Software, Association Management, User Groups, User Community

Must-Read Community Management Tips from the Week of October 4, 2015

Posted by Joshua Paul on Fri, Oct 09, 2015 @ 11:24 AM

The Socious Top Ten for the Week of October 4th 2015

Sit back and enjoy this past week's most useful new online community management and customer engagement tips.

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Tags: Social Business, Online Community, Online Community Management

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About Socious

We help associations and user groups take a community-first approach to managing their members.

About Socious MemberCloud Association Management Software & Community Platform

Our membership management and online community software is designed to help you provide value to your members, rather than wrestle with complex and expensive back-end systems. Learn more about Socious software and services.

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