In an ideal world, every online community would have a perfectly suited team of community managers working full-time to make the community awesome. Unfortunately, the reality of business needs and priorities often means that communities have to prove their value before upper management will commit to a full-time employee for them. This common situation, in turn, makes it difficult to really focus the time and effort that’s needed to get value out of a community. It’s a Catch-22.Read More
Online Community Blog
Consumers are expecting more out of the companies they purchase from and for the most loyal customers, being a part of the product development process is a key want.
While emails and phone calls to customer service teams are still popular, more and more customers are turning to owned or social communities for solutions to their problems and providing feedback on products. A 2013 JD Power survey found that 67% of consumers have used a company’s social media site for servicing.
By now, most companies know that engaging and responding to these audiences is necessary in today’s marketplace, but what are you doing with all that feedback after you solve a customer’s problem? Truly smart companies take the feedback they get from customers and use it to influence their product development process and make the best products for their customers.Read More
You’ve come up with the idea for your branded community. You’ve gotten the approval and the budget and brought a community manager on board. All the signs are go and it’s time to send out a press release and launch your community, right? The short answer is… maybe.Read More
Socious has teamed up with The Center for Customer Engagement to host CommuniCon, the world's first conference on strategies to leverage your customer community to grow your business.
I'll be posting live updates throughout the conference.Read More