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HigherLogic and Socious

Online Community Blog

Christina Green

Recent Posts

3 Ways to Engage More Association Members in Your Online Community

Posted by Christina Green on Wed, Jan 11, 2017 @ 08:30 AM

Have you ever looked at an optical illusion like the one above? (If not, you have now.) In this example, the first thing that most people see is a white vase.

However, upon closer inspection of the black areas, you notice two faces nose-to-nose. Now that you’ve seen both the vase and the faces, you can’t “un-see” either one. You can never go back to seeing a single image.

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Tags: Association, Online Member Communities, Member Engagement, Volunteer Management

12 Top Association Articles from 2016

Posted by Christina Green on Wed, Dec 28, 2016 @ 08:45 AM

Remember Cliffs Notes, the popular synopses of required reading and classic literature? For some of us, they were a go-to back in high school. They condense a tome like War and Peace into 25-30 pages, giving you the highlights along with a few symbolic references that high school English teachers eat up.

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Tags: Association, Member Engagement, Conference Management, Social Media Tips

4 Ways to Use Nostalgia to Grab Your Customers’ or Members’ Attention

Posted by Christina Green on Tue, Dec 27, 2016 @ 08:30 AM

Author Tom Wolfe made a statement with the title of his novel, You Can’t Go Home Again.

Maybe he’s right that we can’t go back to our childhood rooms or the other good times in our lives, but you certainly can remember them through nostalgia. And many of us do. For better or worse, nostalgia can be an influential force in all our lives, one which associations and businesses can harness to build engagement.

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Tags: Customer Engagement, Content Strategy, Marketing Strategy, Member Experience

What’s Next? 6 Membership Trends to Watch in 2017

Posted by Christina Green on Thu, Dec 22, 2016 @ 08:30 AM

It seems like only yesterday we were worried about what would happen when the computers hit the year 2000. Now it’s nearly 2017 and a lot has changed.

Just think about technology. I was watching a movie from 2001 recently and one of the main characters had a laptop. They said the word “laptop” with the same reverence of someone talking about the “goose that laid the golden egg.” In 2001, a laptop was a prized possession. Most families had only a desktop because at that time, laptops cost twice as much. Only traveling businessmen cutting-edge techies had them.

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Tags: Analytics, Membership Marketing, Association Trends, Member Experience

Can Your Online Customer Community Be Fun?

Posted by Christina Green on Thu, Dec 15, 2016 @ 08:30 AM

How do you get people to join and return to your customer community?

It’s one of the most persistent question in community management.

There are many tactics, but one of the best ways is to ensure that customers enjoy themselves while they are in your community.

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Tags: Online Community Features, Customer Communities, Customer Engagement

Personalization Tips: How to Reach More Association Members Through your AMS Software

Posted by Christina Green on Wed, Dec 14, 2016 @ 08:30 AM

Remember the good old days when you were researching a vacation in Paris and an ad for Chinese food popped up in your internet browser?

Do you miss that?

Because I don’t. And neither do your members.

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Tags: AMS Software, Member Experience, Personalization

4 Easy Steps to Effectively Evaluate Membership Management Software

Posted by Christina Green on Mon, Dec 05, 2016 @ 08:30 AM

Maybe it was a Friday afternoon and you were just counting down the minutes until the weekend. Then the board, your boss, or maybe a staff member uttered those dreaded words, “I think we need new membership management software.”

While new software can be exciting, the idea of sitting through countless hours of demos and sales presentations is enough to take the joy out of anything. But it doesn’t have to be that way. Read More

Tags: Association, Membership Management Software, AMS Software

How Much Does an Event App Cost?

Posted by Christina Green on Thu, Dec 01, 2016 @ 08:30 AM

If you’re considering creating a mobile app for your members, you’re not alone. There are roughly 2.2 million apps in the Google Play store and close to 2 million in the Apple App Store. Each of those apps cost quite a bit of money, although how much money ranges from several thousand dollars to several million.

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Tags: Association, Conference Management, Mobile Strategy, Event App

How to Create Your Association Technology Vendor Shortlist (by Cutting Through the Sales Speak)

Posted by Christina Green on Wed, Nov 30, 2016 @ 08:30 AM

Buying a car can be a frustrating process. Why? Because too often, the salesperson and the buyer are speaking in different terms.

The salesperson aims to figure out what the buyer wants to pay monthly, while the buyer is looking at the total price. It seems like they’re on the same page because they’re both talking about money. But they’re not. The buyer assumes the monthly payment works out to be the final price of the car but often they’re worlds apart.

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Tags: Association, Association Executives, Membership Management Software

4 Steps to Assessing Your Membership Management Software Needs

Posted by Christina Green on Mon, Nov 21, 2016 @ 08:30 AM

In the movie Indiana Jones and the Last Crusade, after multiple threats to his life and overcoming impossible obstacles, Indy meets the Grail Knight, keeper of the Holy Grail. He is surrounded by chalices and says to the hero:

“Choose wisely, for while the true Grail will bring you life, the false Grail will take it from you.”

In a less dramatic sense, if you’ve worked for an association or membership organization, selecting membership management software can feel the same way.

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Tags: Association Management, Employee Productivity, Membership Management Software

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