Online Community Blog
Thanks to the Internet, the world is incredibly interconnected; there are countless outlets for self-expression. The low barrier accessibility to digital communication and copywriting enables every individual to share the inherent strengths each of us possess via idealistic knowledge-sharing and the proliferation of divergent ideologies.
Unfortunately, the accessibility and anonymity of the Internet is often abused, showcasing the ill-willed and narrow-minded that aim to harrow attention from constructive human interaction.Read More
A typical customer journey is a vast and tangled experience. The path your customer take to becoming a customer and staying a customer is rarely straightforward.Read More
By now, we all know executive buy-in is important when creating an online customer or member community. Without it, community would hardly even be a discussion. However, getting your senior management on board is just a starting point. Writing a check, committing to a community platform and getting marketing to send an email doesn’t even scratch the surface. To build a successful community, a foundation of unfaltering and abundant internal support is essential.Read More
Online community management is a vast discipline. Community managers commonly spend their time a variety of ways, such as:
- Onboarding new members
- Turning them into contributing members
- Coordinating content
- Using the data from your online community to make better business decisions
- Making sure you spend your community management hours on the right processes and member segments to grow the community
It’s safe to say the “to-do” list is fairly long.Read More
One of the biggest concerns organizations tend to have when launching a private online community is whether their target audience will actually participate. How do you start from zero?Read More
The significant increase in online community management blogs, resources, and services over the past couple of years suggests that online community strategies are rapidly moving into main stream business strategy discussions. However, for some corners of the business landscape, it’s already there. As usual, tech startups are leading the way in making effective use of this emerging approach to marketing and customer management.Read More
When your private online community is just getting off the ground, there won’t be much there. As more people join and participate in the community, the engagement opportunities for members will grow over time. However, in order to establish a clear value proposition for joining and participating from the very beginning of your launch you need content – original, useful, exclusive content.Read More
I’ve worked directly with a large variety of online community professionals. Throughout those experiences, I have discovered something that may sound obvious, but is critical to get out in the open:Read More
On the surface, an active, well-managed online community may seem like an easy strategy to implement at your organization.
Pick a platform. Start some discussions. Tell your customers or members about it. And you now have an online community. Right?
You may have even participated in strong online communities and thought to yourself, “Hey, we can do that.” And while, yes, you certainly can, it’s important to recognize the upfront planning work that goes into launching a successful community.Read More