Webinar-On-Demand: How to Increase Customer Retention & Renewals

Online Community Blog

Will Your Online Community Still Need a Community Manager Once Members Start Sharing With Each Other?

Posted by Joshua Paul on Tue, Jul 28, 2015 @ 08:49 AM

From fortune 200 companies to large associations—we help a variety of different types of organizations plan online customer or member communities. Since building community is still an emerging business strategy, we get a lot of great questions from some very smart business people.

Socious online community consultants answer a fair amount of questions about creating a solid online community strategy. However, the majority of the questions that we field focus on the logistics and management of online communities.

Read More

Tags: Online Community, Online Community Management, SocialBusiness

Can You Build a Customer Community Without an Online Community Software Platform?

Posted by Katie Oakes on Wed, Jul 22, 2015 @ 11:50 AM

People who regularly visit online brand communities are likely to repurchase products associated with the customer community at a rate of over 2 to 1, according to research from Southern Illinois University Carbondale. In order to capitalize on this trend in customer relationship management, businesses are increasingly devoting resources to building community among their customers.

This emerging strategy opens the door for an important question:

Can companies build a customer community without an online community software platform?

Read More

Tags: Online Community Software, Online Community Features, Social Business, Online Community

8 Models for Associations to Segment Their Online Communities and Create Private Groups

Posted by Katie Oakes on Wed, Jul 15, 2015 @ 08:05 AM

For many associations, creating online communities for their members is a new endeavor. On the surface, it might appear that your community members have a singular interest in our industry, organization, or issues. While that is what makes your association a community, is not enough to keep members engaged? In reality, within your member base are countless more specific interests, goals, and motivations for joining. How do you design ONE online community that makes everyone happy?

Read More

Tags: Association, Online Community Management, Association Trends, Content Strategy

Read Our Five Most Popular Online Community Management Posts of the Last Six Months

Posted by Katie Oakes on Wed, Jul 08, 2015 @ 08:04 AM

We’re just a little over halfway through 2015. To mark the occasion, we want to bring you the tips that our readers have enjoyed so far.

Below are 2015’s most read posts from the Socious online community blog.

Read More

Tags: Online Community, Online Community Management, Content Strategy

The Problem With Customer Engagement Software Platforms

Posted by Joshua Paul on Thu, Jul 02, 2015 @ 08:00 AM

Step aside social crm and content management, there is a new buzzword in the world of business and marketing—customer engagement. As the term grows in popularity, the definition of customer engagement is still evolving. 

At Socious, we’re heavily involved in what works and what doesn’t in customer engagement strategies. We specialize in the areas of keeping people engaged in customer communities, user communities, and user groups.

However, community building strategies and other customer engagement approaches are still emerging as core business strategies, there are important customer relationship trends that business leaders need to pay attention to.

Read More

Tags: Online Community Software, Social Business, Customer Engagement

How to Engage the Millennials in Your Community [Video]

Posted by Katie Oakes on Wed, Jun 24, 2015 @ 08:07 AM

Life is filled with burning questions that often go unanswered. How many iPhone generations will you see in your lifetime? How many selfies is too many?

Among these questions is one that is baffling business leaders everywhere: how do I deal with millennials in the workplace? As organizational culture expert Jamie Notter explains,

“Every 20 years or so, a new generation enters the workforce, and the rest of us, quite frankly, freak out about it.”

Read More

Tags: Social Business, Customer Communities, Customer Engagement

Online Community Marketing Plan: 5 Examples of Retargeting Campaigns that Boost Activity

Posted by Joshua Paul on Wed, Jun 17, 2015 @ 08:00 AM

You’ve built an attractive online community, people are logging in but something is missing. A way to maintain that engagement and continually highlight the value of your online community.

Read More

Tags: Member Engagement, Social Business, Online Community, Customer Engagement, Online Community Management

Technology Trend Alert: Association and Nonprofit Engagement [Video]

Posted by Joshua Paul on Wed, Jun 10, 2015 @ 09:30 AM

Conversations around technology in the world of associations and nonprofits are constantly evolving. There is a steady stream of new research, case studies, and trends saturating the web. So where should you start?

So where should you go to find out where technology is headed and how to avoid common pitfalls?

We recently spoke with Tom Lehman of Lehman Associates, a technology, strategy, and research firm. Tom has over 25 years of research experience in the association and nonprofit markets.

Read More

Tags: Association Management, Member Engagement, Association Trends

New Tools to Keep Customers Engaged: Remarketing Basics

Posted by Joshua Paul on Wed, Jun 03, 2015 @ 08:08 AM

Recently, we discussed how capitalizing on the latest marketing tactics can help you keep customers or members engaged in your private online community. Specifically, we examined how remarketing can drive people back to your community by taking your normal calls-to-action that typically only exist within the walls of your community and extending them out into the rest of the Internet.

Read More

Tags: Online Community, Online Community Management, Membership Marketing, Customer Marketing, Marketing Strategy

5 Community Management Takeaways from the Socious User Conference

Posted by Joshua Paul on Wed, May 27, 2015 @ 12:23 PM

Socious customers gathered in Arizona last week for the 2015 Socious User Conference. The three days of sessions centered around online community management and strategy. 

As we review and archive the over fifteen hours of presentations, we want to share some of the most important takeaways. 

Read More

Tags: Social Business, Online Community, Online Community Management

Subscribe to the Online Community Blog Via Email

Ebook: 50 Online Customer Community Examples

About Socious Software

Customers Love Online CommunitiesSocious provides online community software and services to companies and associations to increase revenue, improve customer retention, and create more market-driven profitable products. Learn more about Socious online community software.

Posts by category