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Online Community Blog

Video: Celebrate Community Managers [Community Manager Appreciation Day] #CMAD

Posted by Joshua Paul on Mon, Jan 26, 2015 @ 07:44 AM

Today is Community Manager Appreciation Day!

Each year, we set aside the last Monday in January to recognize the spirit, expertise, and long hours of our organizations’ community managers. If your company is lucky enough to have a community manager in place, then you know that their dedication to building community both online and in person is one of the primary reasons that your organization maintains strong relationships with customers, partners, members, and employees.

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Tags: Social Business, Online Community, Online Community Management

Why Online Community Managers Don’t Get the Respect They Deserve (And What You Can Do About It)

Posted by Joshua Paul on Thu, Jan 22, 2015 @ 11:49 AM

Online community management is an emerging field that is growing in popularity every month. While this is good news for the wealth of opportunities available to community managers, it also surfaces a problem that many people face once they begin managing online communities for businesses or nonprofit organizations.

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Tags: Social Business, Online Community, Online Community Management

5 Essential Online Community Management Tasks to Kick Off the Year

Posted by Joshua Paul on Tue, Jan 20, 2015 @ 10:55 AM

With the start of a new year, you probably have an extensive list of goals and to-dos to improve the health and functionality of your private online community. However, before you get too caught up in some of your loftier ambitions, there are a few online community management tasks you can tackle to get the year started off on the right foot.

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Tags: Social Business, Online Community, Online Community Management

Why Creating an Active Online Community Starts With Choosing the Right Topic

Posted by Katie Bapple on Thu, Jan 15, 2015 @ 10:07 AM

So, you want to create an online community.

That’s great! Whether you’re a company interested in providing a space for your customers to collaborate, an organization interested in uniting your members, or a niche interest group simply aiming to connect people with other likeminded individuals, your online community strategy can be a valuable part of achieving your goals.

However, planning, launching, and managing an online community can also be a lot of work and a substantial investment. That’s why it’s important to figure out exactly what type of online community you’re creating from the very beginning of the planning process. When you take the time to determine the right topic and target audience, you can avoid a common pitfall — creating a community with no purpose or audience.

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Tags: Social Business, Online Community, Online Community Management

The Most Popular Advice of 2014 from Socious’s Online Community Blog

Posted by Joshua Paul on Tue, Jan 06, 2015 @ 04:00 PM

Despite differences across roles, industries, and organizations, we all shared some common experienced online in 2014...

  • We are busier than ever.
  • We’ll never get to all of the relevant and useful content that we would like to.

Last year, Socious produced over one hundred educational articles, videos, and guides on topics ranging from the value of strong customer relationships to online community management.

Given these two realities of life in 2014, I’ve highlighted some of the most popular advice from the past year to help you get a leg up on 2015.

Online Community Management

10 Non-Social Media Skills of Great Online Community Managers

Public vs. Private Social Networks

The Ultimate Guide to Public Social Networks vs. Private Online Communities

Customer Support

Forum Software vs. Online Community Platforms: Which is the Best Support Option for Your Company?

Customer Relationship Management Technology

How to Create a Great Online Customer Portal

Customer Experience

What Do the Companies With the Best Customer Experience Have in Common? (And How Can You Have It Too?)

Customer Retention

How to Accurately Calculate Your Customer or Member Retention Rate

User Group Management

How to Create an Engaging User Group Community Website

Member Engagement

10 Elements of a Winning Member Engagement Strategy

Your Turn…

Which blog posts did you find most useful last year? We’d love your feedback.

If you found this information useful, you can see all of Socious’s free online community resources below:

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Tags: Member Engagement, Social Business, Online Community, Online Community Management

Come Back! How to Develop the Right Re-engagement Strategies for Your Online Community

Posted by Katie Bapple on Thu, Dec 18, 2014 @ 09:59 AM

Inactive community members will inevitably make up a large percentage of your total audience size. Don’t worry, this is perfectly normal in most online communities, especially as your community ages.

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Tags: Social Business, Online Community, Online Community Management

Why Marketing Your Online Community is Critical to Its Success

Posted by Katie Bapple on Fri, Dec 12, 2014 @ 08:56 AM

When it comes down to it, a private online community is a service offering. As such, you need to get people to drink the proverbial Kool-Aid. Your target audience is just as busy as you are. Your community members are constantly being bombarded with demands on their time and attention.

How will you get them to take time to visit and participate in your online customer or member community?

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Tags: Social Business, Online Community, Online Community Management, Marketing Strategy

How to Improve Customer Lifetime Value Using Your Online Customer Community Platform

Posted by Joshua Paul on Tue, Dec 09, 2014 @ 02:27 PM

Most companies invest big bucks to build their customer base. Unfortunately, while spending large amounts to acquire new customers, many organizations often make the mistake of paying less attention to the customers they already have.

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Tags: Social Business, Online Community, Customer Communities, Customer Engagement, ROI

Why Online Customer Communities Need a Purpose Bigger Than Building Community

Posted by Joshua Paul on Wed, Dec 03, 2014 @ 10:47 AM

A few years ago, I penned what I believe is still one of the most concise and clear definitions of social business:

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Tags: Social Business, Online Community, Customer Communities, Online Community Management, ROI

The First Five Places to Look to Increase Online Community Engagement

Posted by Joshua Paul on Tue, Nov 25, 2014 @ 09:58 AM

By now, you’re well aware how important ongoing engagement is to the success of your online customer or member community. Without active conversations in your discussion forums or dedicated readers for your content, your entire online community management strategy falls flat.

An active and engaged community can play a big role in your customer experience. Imagine this scenario:

  • You offer a fairly complex solution to a business-to-business market.
  • A new customer is thrilled to learn your business offers an online community. She immediately pulls up a web browser to check it out with the intention of creating a log-in and bringing some questions to a specific product’s customer discussion board.
  • However, she quickly notices that the groups in your community often go weeks without discussion replies and your latest blog post isn’t worth her time.
  • Before even getting a chance to click over to your product resource library to check out the guides and videos, she remembers a Facebook message she forgot to reply to and clicks away.
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Tags: Member Engagement, Social Business, Customer Engagement, Online Community Management

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About Socious Software

Customers Love Online CommunitiesSocious provides online community software and services to companies and associations to increase revenue, improve customer retention, and create more market-driven profitable products. Learn more about Socious online community software.

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