I’ve worked directly with a large variety of online community professionals. Throughout those experiences, I have discovered something that may sound obvious, but is critical to get out in the open:Read More
Online Community Blog
On the surface, an active, well-managed online community may seem like an easy strategy to implement at your organization.
Pick a platform. Start some discussions. Tell your customers or members about it. And you now have an online community. Right?
You may have even participated in strong online communities and thought to yourself, “Hey, we can do that.” And while, yes, you certainly can, it’s important to recognize the upfront planning work that goes into launching a successful community.Read More
We want to hear from you! Socious has been publishing social business advice, online community management tips and round-ups of customer engagement research from around the web since 2011.
We are taking a look back for areas that we can improve our Online Community Blog. In order to ensure that we are continuing to offer the highest quality and most relevant information to our readers, we have created a brief Blog Reader Survey.Read More
One of the most important decisions you’ll make in the early stages of planning your organization’s private online community is the structure of your interactive spaces.Read More
Even though online communities have proven to be an effective strategy for many businesses, you can’t expect everyone in your organization to fully understand the potential right out of the gate. Whenever you’re proposing an emerging strategy, such as bringing your customers, partners, and employees together into an online customer community, you have to work a little bit harder to convince others of the value – even if, to you, it seems quite obvious.Read More
Are you launching an online community for customers or partners of your business? Your first priority is probably getting your target audience to visit and participate in the community often. This is the right first step.Read More
What does it mean when an online customer community “works”?
It might seem like a simple question at first, but creating a successful and sustainable online community is significantly more complicated than meets the eye.
First of all, claiming your online customer community works well immediately begs the question – who does it work for? Your company? The customers? This is an important distinction.Read More
Choosing the best online community software platform for your organization can be overwhelming and confusing.
There are lots of great options out there, however none are going to be a perfect fit. Narrowing down the advantages and disadvantages of each viable online community platform can be a serious undertaking – especially if you don’t know exactly what you’re looking for.Read More
It’s no secret that we’re big fans of online customer communities and what they are doing for businesses. Obviously, if you follow this blog even a little bit, you’re probably well aware of what a great asset online communities are to marketing, sales, support, and product management teams. And while that opinion might seem a little biased, it also comes from a genuine belief in the benefits of highly engaged customers – and the enormous potential for company growth that comes from having better customer relationships.
However, while we’ve been singing the praises of customer communities for quite a while now as we watch our customer repeat the rewards of their online community strategies, it’s always nice to see other important figures in the business and marketing world join in the chorus.Read More
Once you decide on the perfect topic for your new online customer or member community, it can be tempting to hit the ground running with your launch plans.
However, before you get too far along, it’s important to figure out your total feasible market size. By taking the time to assess your target audience’s level of interest, you can determine whether an online community is the type of engagement platform your target audience is likely to participate in.Read More