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The Problem With Customer Engagement Software Platforms

Posted by Joshua Paul on Thu, Jul 02, 2015 @ 08:00 AM

Step aside social crm and content management, there is a new buzzword in the world of business and marketing—customer engagement. As the term grows in popularity, the definition of customer engagement is still evolving. 

At Socious, we’re heavily involved in what works and what doesn’t in customer engagement strategies. We specialize in the areas of keeping people engaged in customer communities, user communities, and user groups.

However, community building strategies and other customer engagement approaches are still emerging as core business strategies, there are important customer relationship trends that business leaders need to pay attention to.

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Tags: Online Community Software, Social Business, Customer Engagement

How to Engage the Millennials in Your Community [Video]

Posted by Katie Oakes on Wed, Jun 24, 2015 @ 08:07 AM

Life is filled with burning questions that often go unanswered. How many iPhone generations will you see in your lifetime? How many selfies is too many?

Among these questions is one that is baffling business leaders everywhere: how do I deal with millennials in the workplace? As organizational culture expert Jamie Notter explains,

“Every 20 years or so, a new generation enters the workforce, and the rest of us, quite frankly, freak out about it.”

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Tags: Social Business, Customer Communities, Customer Engagement

Online Community Marketing Plan: 5 Examples of Retargeting Campaigns that Boost Activity

Posted by Joshua Paul on Wed, Jun 17, 2015 @ 08:00 AM

You’ve built an attractive online community, people are logging in but something is missing. A way to maintain that engagement and continually highlight the value of your online community.

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Tags: Member Engagement, Social Business, Online Community, Customer Engagement, Online Community Management

Technology Trend Alert: Association and Nonprofit Engagement [Video]

Posted by Joshua Paul on Wed, Jun 10, 2015 @ 09:30 AM

Conversations around technology in the world of associations and nonprofits are constantly evolving. There is a steady stream of new research, case studies, and trends saturating the web. So where should you start?

So where should you go to find out where technology is headed and how to avoid common pitfalls?

We recently spoke with Tom Lehman of Lehman Associates, a technology, strategy, and research firm. Tom has over 25 years of research experience in the association and nonprofit markets.

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Tags: Association Management, Member Engagement, Association Trends

New Tools to Keep Customers Engaged: Remarketing Basics

Posted by Joshua Paul on Wed, Jun 03, 2015 @ 08:08 AM

Recently, we discussed how capitalizing on the latest marketing tactics can help you keep customers or members engaged in your private online community. Specifically, we examined how remarketing can drive people back to your community by taking your normal calls-to-action that typically only exist within the walls of your community and extending them out into the rest of the Internet.

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Tags: Online Community, Online Community Management, Membership Marketing, Customer Marketing, Marketing Strategy

5 Community Management Takeaways from the Socious User Conference

Posted by Joshua Paul on Wed, May 27, 2015 @ 12:23 PM

Socious customers gathered in Arizona last week for the 2015 Socious User Conference. The three days of sessions centered around online community management and strategy. 

As we review and archive the over fifteen hours of presentations, we want to share some of the most important takeaways. 

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Tags: Social Business, Online Community, Online Community Management

If 70% of Online Communities Fail, What Does That Mean for You?

Posted by Joshua Paul on Thu, May 21, 2015 @ 11:50 AM

If there’s one thing the Internet is chock full of, it’s statistics. With a cursory amount of Googling, you can find a stat for just about anything.

Naturally, due to the ability to track so many metrics, there is a lot of data about what works and what doesn’t in digital marketing and social networking.

Here’s one of the most commonly referenced stats about online communities:

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Tags: Social Business, Online Community

How to Optimize Your Customer Experience by Surveying Your Online Community Members

Posted by Katie Oakes on Wed, May 13, 2015 @ 12:58 PM


In the field of online community management, we talk a lot about data-driven decisions and reading online community metrics. Since online community platforms are one of the hottest business technologies of this decade, the analytics tools that track community members’ behavior get the lion’s share of the attention.

However, seasoned community managers know that, while understanding your data is critical, communities are ultimately about people. They know that there are some things that behavioral metrics can tell you and there are some things that you need to “get your hands dirty” to measure. This means actually reaching out to members to survey and interview them.

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Tags: Social Business, Online Community, Online Community Management

How to Increase Online Community Participation Using Retargeting

Posted by Katie Oakes on Thu, May 07, 2015 @ 08:11 AM

The most frequently asked questions in community management: ‘How can I increase participation in my online community?’  Community managers are constantly thinking up new ways to get people to come back to the community and convert on various calls-to-action

Regardless of whether the goal is to encourage community members to consume more content, participate in more discussions, complete a survey, or register for a new event, the goal is always the same: engagement. That’s why community managers work hard to turn participation into long-term engagement.

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Tags: Member Engagement, Social Business, Customer Engagement, Online Community Management

Five Online Community Metrics Mistakes You Can't Afford to Make

Posted by Joshua Paul on Tue, May 05, 2015 @ 11:44 AM

In his efforts to fix the world’s biggest problems, it is no secret that Bill Gates (and his Bill & Melinda Gates Foundation) leverages his vast wealth to do research, put operations on the ground all over the world, and invest in innovation that will help millions of people.

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Tags: Social Business, Online Community, Online Community Management, Analytics

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About Socious Software

Customers Love Online CommunitiesSocious provides online community software and services to companies and associations to increase revenue, improve customer retention, and create more market-driven profitable products. Learn more about Socious online community software.

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