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Online Community Blog

How to Get the Most Out of Your Online Community Metrics

Posted by Katie Oakes on Thu, Apr 16, 2015 @ 11:39 AM

Seasoned community managers know that data-driven decision making is essential to growing and managing perpetually active online communities. According to The Community Roundtable's State of Community Management research, "best-in-class online communities are almost twice as likely to be able to measure their value to the organization." 

While there is a lot that goes into managing a thriving online community, the same report notes that online community management teams that can report on their community's value to the company are tracking many more metrics than average online communities.

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The Best Mobile Online Community Options: Responsive Web Design vs. Mobile Sites vs. Native Apps

Posted by Katie Oakes on Tue, Apr 14, 2015 @ 01:44 PM

Best Online Community Mobile App Options

With technology, there is a constant evolution of terms, products, and approaches. If you're not fully engrossed in that world, it can be hard to keep up. The meteoric adoption of mobile device to find information, keep in touch, and complete transactions has heads at many companies spinning.

According to data from Cisco, global mobile devices and connections in 2014 grew to 7.4 billion, up from 6.9 billion in 2013. The vast majority of mobile data traffic (97%) will originate from smart devices.

The increased use of mobile devices poses both opportunities and challenges for businesses. They want to know if their approach is the right one for their company, customers, and goals. Are they putting their time and money in the right places?

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Tags: Social Business, Mobile Engagement, Mobile Strategy, Mobile Community

How to Establish Key Online Community Metrics Before You Launch

Posted by Joshua Paul on Thu, Apr 09, 2015 @ 09:37 AM

The launch of a private online community is often met with expectations from all sides – organizational leaders, community members, and the community management team. Each has their own definition of a “successful online community.”

Your investors, board members, and upper-level management will want to see that your online customer or member community is a worthwhile financial investment. While your community members will want to see that your online community is a meaningful place to spend their time. Lastly, your community management team will want to know where to focus their efforts and whether your current strategy is working.

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Tags: Social Business, Online Community Management, Analytics

How to Find Stunning Photos and Images for Your Online Community

Posted by Katie Oakes on Tue, Apr 07, 2015 @ 12:55 PM

One of the big answers you need when planning to launch an online community is, 'What kind of content do your users want to consume and how do they want to consume it?'

The how refers to the content mediums that you provide in your online community around given topics. There are several options when it comes to sharing content in private customer or member communities, including videos, blog posts, polls and photos. 

Today, we're going to look how to use photos and other visual media in your online community.

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Tags: Social Business, Online Community, Customer Engagement, Online Community Management

Online Community Management: How to Create a Terms of Use for Your Online Community

Posted by Katie Bapple on Thu, Apr 02, 2015 @ 12:31 PM

Where online community moderation guidelines are your community’s code of conduct, Terms of Use are its governing bylaws.

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Tags: Online Community Software, Online Community, Online Community Management

10 Insightful Customer Engagement & Online Community Articles You May Have Missed

Posted by Katie Oakes on Tue, Mar 31, 2015 @ 02:57 PM

Often the to-do list at work is amended at a rate faster than we can complete. You do a lot in a day and sometimes is can be hard to stay on top of all of the great insight being published to help you plan, manage, and grow your online customer or member community.

We wanted to make it a little easier on you to stay ahead. We’ve gathered some of the top advice from the past month for you.

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Online Community Management: An Overview of Community Moderation Guidelines

Posted by Katie Bapple on Thu, Mar 26, 2015 @ 08:35 AM

 

Thanks to the Internet, the world is incredibly interconnected; there are countless outlets for self-expression. The low barrier accessibility to digital communication and copywriting enables every individual to share the inherent strengths each of us possess via idealistic knowledge-sharing and the proliferation of divergent ideologies.

Unfortunately, the accessibility and anonymity of the Internet is often abused, showcasing the ill-willed and narrow-minded that aim to harrow attention from constructive human interaction.

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Tags: Online Community, Online Community Management

The Guide to Building Your Customer Journey Around Your Online Community

Posted by Joshua Paul on Wed, Mar 25, 2015 @ 08:21 AM

A typical customer journey is a vast and tangled experience. The path your customer take to becoming a customer and staying a customer is rarely straightforward.

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Tags: Social Business, Customer Communities, Customer Engagement, Customer Experience, Customer Advocacy

Why An Engaging Online Community Starts with Company Wide Participation

Posted by Katie Bapple on Thu, Mar 19, 2015 @ 08:23 AM

By now, we all know executive buy-in is important when creating an online customer or member community. Without it, community would hardly even be a discussion. However, getting your senior management on board is just a starting point. Writing a check, committing to a community platform and getting marketing to send an email doesn’t even scratch the surface. To build a successful community, a foundation of unfaltering and abundant internal support is essential.

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Tags: Online Community, User Engagement, Launching an Online Community

Teach This to Your Online Community Members to Grow Participation Faster

Posted by Joshua Paul on Tue, Mar 17, 2015 @ 08:26 AM

Online community management is a vast discipline. Community managers commonly spend their time a variety of ways, such as:

  • Onboarding new members
  • Turning them into contributing members
  • Coordinating content
  • Using the data from your online community to make better business decisions
  • Making sure you spend your community management hours on the right processes and member segments to grow the community

It’s safe to say the “to-do” list is fairly long.

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Tags: Member Engagement, Social Business, Customer Engagement, Online Community Management, User Engagement

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Customers Love Online CommunitiesSocious provides online community software and services to companies and associations to increase revenue, improve customer retention, and create more market-driven profitable products. Learn more about Socious online community software.

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