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Online Community Blog

If 70% of Online Communities Fail, What Does That Mean for You?

Posted by Joshua Paul on Thu, May 21, 2015 @ 11:50 AM

If there’s one thing the Internet is chock full of, it’s statistics. With a cursory amount of Googling, you can find a stat for just about anything.

Naturally, due to the ability to track so many metrics, there is a lot of data about what works and what doesn’t in digital marketing and social networking.

Here’s one of the most commonly referenced stats about online communities:

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Tags: Social Business, Online Community

How to Optimize Your Customer Experience by Surveying Your Online Community Members

Posted by Katie Oakes on Wed, May 13, 2015 @ 12:58 PM

 

In the field of online community management, we talk a lot about data-driven decisions and reading online community metrics. Since online community platforms are one of the hottest business technologies of this decade, the analytics tools that track community members’ behavior get the lion’s share of the attention.

However, seasoned community managers know that, while understanding your data is critical, communities are ultimately about people. They know that there are some things that behavioral metrics can tell you and there are some things that you need to “get your hands dirty” to measure. This means actually reaching out to members to survey and interview them.

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Tags: Social Business, Online Community, Online Community Management

How to Increase Online Community Participation Using Retargeting

Posted by Katie Oakes on Thu, May 07, 2015 @ 08:11 AM

The most frequently asked questions in community management: ‘How can I increase participation in my online community?’  Community managers are constantly thinking up new ways to get people to come back to the community and convert on various calls-to-action

Regardless of whether the goal is to encourage community members to consume more content, participate in more discussions, complete a survey, or register for a new event, the goal is always the same: engagement. That’s why community managers work hard to turn participation into long-term engagement.

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Tags: Member Engagement, Social Business, Customer Engagement, Online Community Management

Five Online Community Metrics Mistakes You Can't Afford to Make

Posted by Josh Paul on Tue, May 05, 2015 @ 11:44 AM

In his efforts to fix the world’s biggest problems, it is no secret that Bill Gates (and his Bill & Melinda Gates Foundation) leverages his vast wealth to do research, put operations on the ground all over the world, and invest in innovation that will help millions of people.

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Tags: Social Business, Online Community, Online Community Management, Analytics

The Ultimate Guide to Launching an Online Community

Posted by Katie Bapple on Thu, Apr 30, 2015 @ 08:09 AM

If you have never launched an online community before, it can be a daunting task. Developing a new, long term component of your organization’s strategy from scratch means you are in charge of the building blocks that will ultimately support or impinge the investment’s success. How the online community is positioned and put together from day one is critical. The key is to prepare, assess and strategize. With simple planning and a clear vision, a smooth and successful launch is easier than you ever anticipated. 

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Private Online Communities: How to Write Headlines that Drive Engagement

Posted by Joshua Paul on Tue, Apr 28, 2015 @ 09:42 AM

We live in a world that is saturated with more content than any one person can consume. You see in every time you open your browser, tap an app in your phone, check your inbox, or scroll through your social stream. If you're experiencing content overload online, you can bet that your customers are too.

So how do you cut through the noise to get eyes to your private online community?

Building a private online customer or member community requires a commitment to consistently growing engagement over time, with the ultimate goal of creating a social space where people can come together to share values and experiences. Marketers and community managers have one large challenge in common.

The challenge:
Convince your busy target audience to take precious time out of their lives to engage with your company or organization.
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Tags: Member Engagement, Social Business, Customer Engagement, Online Community Management

The Importance of Soft Launching Your Online Customer or Member Community

Posted by Joshua Paul on Thu, Apr 23, 2015 @ 08:20 AM

After months of strategizing, planning and hard work, you’re finally ready to launch your new online community. Your online community software vendor has completed the implementation process, your community layout is all set up, and you have a handful of active members ready to engage with newcomers.

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Tags: Social Business, Online Community, Online Community Management, Analytics

Optimizing Your Online Community for Mobile: Your Battle Guide to Google’s Big SEO Change

Posted by Katie Oakes on Tue, Apr 21, 2015 @ 09:26 AM

The day has arrived – “Mobile D-Day” – “Mobile-geddon”.

Google has officially dropped their latest search algorithm and it’s leaving websites and online communities that are not optimized for mobile devices in its wake. Google gave you plenty of notice. On February 26, 2015, they explains, "This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results."

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Tags: Social Business, Online Community, Mobile Engagement, Mobile Strategy, SEO

How to Get the Most Out of Your Online Community Metrics

Posted by Katie Oakes on Thu, Apr 16, 2015 @ 11:39 AM

Seasoned community managers know that data-driven decision making is essential to growing and managing perpetually active online communities. According to The Community Roundtable's State of Community Management research, "best-in-class online communities are almost twice as likely to be able to measure their value to the organization." 

While there is a lot that goes into managing a thriving online community, the same report notes that online community management teams that can report on their community's value to the company are tracking many more metrics than average online communities.

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The Best Mobile Online Community Options: Responsive Web Design vs. Mobile Sites vs. Native Apps

Posted by Katie Oakes on Tue, Apr 14, 2015 @ 01:44 PM

With technology, there is a constant evolution of terms, products, and approaches. If you're not fully engrossed in that world, it can be hard to keep up. The meteoric adoption of mobile device to find information, keep in touch, and complete transactions has heads at many companies spinning.

According to data from Cisco, global mobile devices and connections in 2014 grew to 7.4 billion, up from 6.9 billion in 2013. The vast majority of mobile data traffic (97%) will originate from smart devices.

The increased use of mobile devices poses both opportunities and challenges for businesses. They want to know if their approach is the right one for their company, customers, and goals. Are they putting their time and money in the right places?

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Tags: Social Business, Mobile Engagement, Mobile Strategy, Mobile Community

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Customers Love Online CommunitiesSocious provides online community software and services to companies and associations to increase revenue, improve customer retention, and create more market-driven profitable products. Learn more about Socious online community software.

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