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Online Community Blog

How to Inspire Fierce Customer Loyalty (plus 9 other insightful resources)

Posted by Julie Dietz on Fri, Apr 29, 2016 @ 10:30 AM

Every week we aim to make your life easier by compiling the best online community articles from around the web right here on our blog. This week, our favorite articles focus on tips for jumpstarting customer loyalty and digital engagement.

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Tags: Association Management, Social Business, Customer Retention

What Are They Telling You? Using Online Community Data to Create Experiences Your Members Will Love

Posted by Julie Dietz on Fri, Apr 29, 2016 @ 08:00 AM

I may be dating myself, but see if you can place these lyrics:

“…sometimes you want to go where everybody knows your name,

and they’re always glad you came…”

If you said it’s a line from the Cheers theme song, you’re right. If you didn’t know it, hey, at least you’re young.

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Tags: Member Engagement, Online Community, Customer Experience

Do You Have HubSpot Clients? 3 Ways to Generate More Revenue

Posted by Julie Dietz on Thu, Apr 28, 2016 @ 08:30 AM

If you run a digital design agency or marketing consult company, you’re either on dry land or you’re drowning. Far too often that’s the way it is with project work, and many agencies are familiar with this. Projects come in waves then dry up during periods of low demand, creating a feast-or-famine situation.

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Tags: Socious, HubSpot Tips, Generating Revenue

Why Offering Access to Your Customer Community Converts Better Than Static Content Offers

Posted by Julie Dietz on Wed, Apr 27, 2016 @ 08:30 AM

Did you know that B2B companies that blog generate an average of 67 percent more leads per month than companies that do not blog? Creating high quality, relevant content, such as regular blog posts, is an essential element of effective content marketing strategies today.

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Tags: Online Community, Customer Marketing, Marketing Strategy

3 Growth Metrics You Can’t Ignore Any Longer

Posted by Julie Dietz on Tue, Apr 26, 2016 @ 08:30 AM

Successful businesses take a hard look at their numbers at least once or twice a year, sometimes even more. When they do, they hammer out weaknesses and business goals such as increasing revenue or rolling out product updates, that they want to focus on in the next six months. At the top of nearly everyone’s list, you can often find one goal: growth.

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Tags: Customer Advocacy, Analytics, Generating Revenue

How to Find Sales-Ready Opportunities in Your Customer Base

Posted by Julie Dietz on Mon, Apr 25, 2016 @ 08:30 AM

It’s no secret that sales to existing customers generate a significant amount of revenue for businesses. Numbers vary, but Lattice reports that most companies get 50% or more of their revenue from their current customer base. Other research put the number even higher.

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Tags: Customer Support, Customer Marketing, Sales

How to Tackle Customer Experience Challenges (plus 9 other helpful resources)

Posted by Kaila Timmons on Fri, Apr 22, 2016 @ 10:30 AM

Every week we aim to make your life easier by compiling the best online community articles from around the web right here on our blog. This week, our favorite articles focus on digital marketing and improving the customer experience.

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Tags: Association Management, Social Business, Social Strategy, Customer Experience, Customer Support, Customer Relationship Management, Customer Service

How to Implement a Customer Portal Platform

Posted by Julie Dietz on Fri, Apr 22, 2016 @ 08:00 AM

So, you’ve decided to launch a customer portal. You’re now one step closer to creating a gateway for your customers to connect and collaborate with your company. Your new portal can become a central part of your customer retention strategy and help you expand your relationship with customers as soon as people start using it.

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Tags: User Engagement, Online Community Software Features, Customer Portal Software

Are You Spamming Your Customers? (and How to Stop)

Posted by Julie Dietz on Thu, Apr 21, 2016 @ 08:30 AM

Spam. Delicious, or just plain weird? While the debate rages on in the culinary category, it never even got started in the marketing world. No one has ever liked marketing spam.

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Tags: Customer Marketing, Email Communication, Marketing Strategy

How to Use Activity Data in Your Customer Community to Increase Revenue Per Customer

Posted by Julie Dietz on Wed, Apr 20, 2016 @ 08:30 AM

It’s one of the most well-known rules of doing business: it’s much more expensive to acquire new customers than to retain the ones you already have.

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Tags: Customer Communities, ROI, Sales

About Socious Software

Customers Love Online CommunitiesSocious provides online community software and services to companies and associations to increase revenue, improve customer retention, and create more market-driven profitable products. Learn more about Socious online community software.

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