Online Community Blog

How to Use Content to Keep Customers or Members Returning to Your Online Community

Posted by Christina Green on Thu, Feb 04, 2016 @ 12:01 PM

In the end, keeping your members coming back to your community comes down to more than just making participation into a game, or training your members to login every day. Without engaging content, none of that really matters.

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Tags: Association Management, Social Business, Online Community Management

How to Set SMART Goals for Your Online Community

Posted by Joshua Paul on Tue, Feb 02, 2016 @ 10:54 AM

There are several different paths to creating a successful online community—and there are even more ways to measure that success.

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Tags: Association Management, Social Business, Online Community Management

How to Make Visiting Your Online Community a Habit for Customers or Members

Posted by Christina Green on Thu, Jan 28, 2016 @ 11:26 AM

American politician, Frank A. Clark, once said, “A habit is something you can do without thinking, which is why most of us have so many of them.” Nowhere is that more obvious than on the Internet. Most people visit the same sites, do the same things, almost without realizing it. When we can’t follow our Internet habit, because of site maintenance or some other uncontrollable cause, we feel an almost pent up anxiety.

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Tags: Association Management, Social Business, Online Community Management

Celebrate Community Manager Appreciation Day With These Fresh #CMGR T-Shirts

Posted by Joshua Paul on Mon, Jan 25, 2016 @ 01:44 PM

The last Monday of January is Community Manager Appreciation Day! Every year, we set aside a day in January to thank the people who are most central to customer engagement and satisfaction.

Please join Socious in celebrating community managers, whether it be with a simple "thank you," a cup of coffee, or even one of our new community manager appreciation t-shirts!

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Tags: Association Management, Social Business, Online Community Management

Researching Online Community Software: Three Must-Ask Questions

Posted by Christina Green on Thu, Jan 21, 2016 @ 11:23 AM

Have you ever noticed the verb used with online communities is always “build?” You build an online community. You build community. Rarely will people, even vendors, talk about buying an online community, because even though you purchase online community software, that is only the foundation. You still need to build your online community. The task isn’t complete immediately after you purchase a platform.

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Tags: Association Management, Social Business

Online Community Management: How to Ask Questions that Will Get People Engaged

Posted by Nick Davis on Tue, Jan 19, 2016 @ 11:59 AM

Why does an organization choose to build an online community? Reduce support costs? Product feedback and update suggestions? Drive sales? Well, all of these business outcomes aren’t possible if your community members aren’t engaging with each other.

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Tags: Association Management, Social Business, Online Community Management

Pitching Your Association’s Online Community Strategy: How to Overcome Common Objections

Posted by Christina Green on Thu, Jan 14, 2016 @ 08:30 AM

Whenever you are trying to do something innovative, you can rest assured there will always be haters. Most of them have the right intentions but many raise objections simply because what you are suggesting takes them out of their comfort zones and if it fails they don’t want tied to a sunken ship. Think, Zune circa 2006 (you can go ahead and look that up on your iPod touch).

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Tags: Association Management

How to Get Customers Hooked on Engaging in Your Online Community

Posted by Nick Davis on Wed, Jan 13, 2016 @ 08:30 AM

If you have managed an online community at some point in your career, you know that the “member to engaged member” ratio is a pretty widely adopted metric throughout the online community space. You also probably know that that metric leaves a lot to be desired.

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Tags: Association Management, Member Engagement, Social Business

How to Measure the Effectiveness of Your Association’s Member Engagement Tactics

Posted by Christina Green on Thu, Jan 07, 2016 @ 10:59 AM

It’s that time of year when people think about personal and professional resolutions. Often the personal resolutions involve adopting a healthier lifestyle. If you have ever sworn you’re giving up something that is detrimental to your health, like losing weight, exercising more, or any similar healthy-living promise, you most likely gave yourself some rules to live by.

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Tags: Association Management, Member Engagement, Online Community Management

Why More Companies Are Building Communities

Posted by Nick Davis on Wed, Jan 06, 2016 @ 08:30 AM

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Tags: Online Community Software, Social Business

About Socious Software

Customers Love Online CommunitiesSocious provides online community software and services to companies and associations to increase revenue, improve customer retention, and create more market-driven profitable products. Learn more about Socious online community software.

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