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HigherLogic and Socious

Online Community Blog

4 Stats that Link Customer Satisfaction to Your Online Community

Posted by Julie Dietz on Mon, Jan 16, 2017 @ 08:30 AM

According to a study from CMX and Leader Networks, improving customer satisfaction is the number one reason why businesses start branded online communities.

That means that businesses are investing big bucks in online community software, community managers, and helpful content to keep their customers happy. But does it work? Do online communities really improve customer satisfaction?

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Tags: Online Community, Customer Advocacy, Customer Satisfaction, Content Strategy

How to Get Your Customers to Sell and Market for You

Posted by Julie Dietz on Thu, Jan 12, 2017 @ 08:30 AM

You’ll easily pay $300-$500 for a new vacuum cleaner. That’s why, when I needed to buy a new one recently, I didn’t take the decision lightly. I spent over 50 hours researching vacuums online. I went to multiple stores, testing several vacuums as well as questioning the people selling them. I was looking for a clear idea of the winners and losing in the category.

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Tags: Customer Advocacy, Marketing Strategy, Generating Revenue, Sales

3 Ways to Engage More Association Members in Your Online Community

Posted by Christina Green on Wed, Jan 11, 2017 @ 08:30 AM

Have you ever looked at an optical illusion like the one above? (If not, you have now.) In this example, the first thing that most people see is a white vase.

However, upon closer inspection of the black areas, you notice two faces nose-to-nose. Now that you’ve seen both the vase and the faces, you can’t “un-see” either one. You can never go back to seeing a single image.

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Tags: Association, Online Member Communities, Member Engagement, Volunteer Management

The 2017 Community Management List (What's In & What's Out)

Posted by Joshua Paul on Mon, Jan 09, 2017 @ 08:30 AM

I wonder what is was that convinced the last person using dancing palm trees on their website to stop in the late 90s or early 2000s.

Was is feedback from their market, a grouchy boss’s comments, or an epic marketing fail?

Have you ever been caught using a tactic or touting a trend when it was past its prime?

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Tags: User Groups, Customer Engagement, Online Community Management

The Most Popular Community Management Articles from the Last 12 Months

Posted by Julie Dietz on Wed, Jan 04, 2017 @ 08:30 AM

With exploding phones, a divisive election, and major international news, 2016 certainly kept up on our toes. But through all the turmoil, we found that associations and businesses remained focused on what they do best – serving their customers and members.

No one is sure how that mission will evolve in 2017, but we know we can learn from the changes and advances from last year. That’s why we’ve put together our 12 top articles from 2016. These articles will give you a head start on 2017, covering topics from member engagement to business management.

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Tags: Association Management, Member Engagement, Customer Engagement, Socious

12 Top Association Articles from 2016

Posted by Christina Green on Wed, Dec 28, 2016 @ 08:45 AM

Remember Cliffs Notes, the popular synopses of required reading and classic literature? For some of us, they were a go-to back in high school. They condense a tome like War and Peace into 25-30 pages, giving you the highlights along with a few symbolic references that high school English teachers eat up.

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Tags: Association, Member Engagement, Conference Management, Social Media Tips

4 Ways to Use Nostalgia to Grab Your Customers’ or Members’ Attention

Posted by Christina Green on Tue, Dec 27, 2016 @ 08:30 AM

Author Tom Wolfe made a statement with the title of his novel, You Can’t Go Home Again.

Maybe he’s right that we can’t go back to our childhood rooms or the other good times in our lives, but you certainly can remember them through nostalgia. And many of us do. For better or worse, nostalgia can be an influential force in all our lives, one which associations and businesses can harness to build engagement.

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Tags: Customer Engagement, Content Strategy, Marketing Strategy, Member Experience

What’s Next? 6 Membership Trends to Watch in 2017

Posted by Christina Green on Thu, Dec 22, 2016 @ 08:30 AM

It seems like only yesterday we were worried about what would happen when the computers hit the year 2000. Now it’s nearly 2017 and a lot has changed.

Just think about technology. I was watching a movie from 2001 recently and one of the main characters had a laptop. They said the word “laptop” with the same reverence of someone talking about the “goose that laid the golden egg.” In 2001, a laptop was a prized possession. Most families had only a desktop because at that time, laptops cost twice as much. Only traveling businessmen cutting-edge techies had them.

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Tags: Analytics, Membership Marketing, Association Trends, Member Experience

How to Write Great Online Bios for Social Networks and Other Online Communities

Posted by Ray Flores on Wed, Dec 21, 2016 @ 08:30 AM

In every group, there’s someone quiet – someone who’s shy and listens more than they speak.

How do you interact with that person?

Face-to-face, you might try to draw them out of their shell, asking questions and slowly getting a sense of their personality. But what about online? When you’re interacting over the internet, if someone doesn’t speak or share much about themselves then there’s really no way for you to get to know them.

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Tags: Association Executives, Business Social Networking, LinkedIn, Public Social Networks

5 Factors that Can Make or Break Your Association Website Redesign

Posted by Julie Dietz on Mon, Dec 19, 2016 @ 08:30 AM

There was wood everywhere. Paper on the floor, nails on what was left of the counter, and a paint-splattered drop cloth was all that protected the kitchen tile. It was a mess.

That’s how my kitchen looked during its recent upgrade. The end result was beautiful, but redoing an entire room was a huge undertaking.

It took weeks to finish, cost a fortune, and there were probably at least half a dozen considerations that I didn’t fully think through before work got started.

That’s how a website redesign feels.

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Tags: Marketing Strategy, SEO, Association Management Services, Member Experience

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