Online Community Blog

Why Associations Are Making Their Private Member Community the Centerpiece of Their Membership Marketing Strategy [Research]

Posted by Joshua Paul on Thu, Aug 27, 2015 @ 09:00 AM

The Role of Association Private Online Member Communities in Membership Marketing

Each year, membership marketing firm, Marketing General (MGI), publishes the results of their Membership Marketing Benchmarking survey. It is the association industry’s deepest look into trends, tools, and tactics. This year over 900 associations participated, making the 2015 Membership Marketing Benchmarking Report one of the strongest narratives to date on how to grow membership.

At Socious, we analyzed the data and saw connections between the report’s findings and the role that private online member communities play in associations.

Read More

Tags: Association Management, Member Engagement, Member Benefits, Membership Marketing

How to Generate Revenue From Your Online Community Through Sponsors or Vendors [Video]

Posted by Paul Schneider on Wed, Aug 26, 2015 @ 08:30 AM

The most successful online communities across the nation all have one thing in common, they are backed by a powerful business strategy. Sometimes this means keep customer engaged and leveraging the social activity in the community identify revenue opportunities for your business. For other organizations, the online community generates revenue directly. The following outlines how the latter.

Read More

Tags: Social Business, Online Community, ROI, Generating Revenue

The Art of the Online Community Welcome Email

Posted by Katie Oakes on Tue, Aug 25, 2015 @ 08:40 AM

When you are responsible for bringing new members into your online customer or member community, there is no such thing as a second impression. In a world where first impressions are often the only impression that you get, the task to crush it in one interaction can feel daunting.

It is like speed dating in that way. People go to speed dating events voluntarily, just as they do to your online community, but you only have a few seconds to get people to want to learn more about you.

However, in online community management, your first impression usually involves never actually coming face to face with the person you are aiming to impress. I’m talking about the all-important welcome email.

Read More

Tags: Member Engagement, Social Business, Online Community Management

Top Online Community Management Posts for the Week of August 16, 2015

Posted by Joshua Paul on Fri, Aug 21, 2015 @ 08:21 AM

The Socious Top Ten for the Week of August 16, 2015

Pour yourself another cup of coffee and catch up on this week's most useful online community management and customer engagement advice.

Read last week's Socious Top Ten here.

You can also nominate articles, videos, and blog posts for next week’s Socious Top Ten by tweeting us at @SociousSoftware.

Read More

Tags: Social Business, Customer Engagement, Online Community Management

How Private Member Communities Create Value For Your Association Members [Video]

Posted by Joshua Paul on Thu, Aug 20, 2015 @ 09:00 AM

Socious has been involved with ASAE, the "association of association executives," for over 12 years. During this period, we have come across countless resources that inform and shape our approach to online communities. 

Their latest publications are no exception. ASAE Press recently published The Demand Perspective: Leading from the Outside In by Anna Caraveli,PhD.

The book investigates the deficit that exists within a lot of associations when it comes to membership management. Caraveli interviewed over 40 association leaders that were struggling to define their association’s role in constantly evolving, and often unforgiving, markets. Every association had the same goals and questions.

Read More

Tags: Association Management, Association Trends, Private Online Communities

Quick Tip: The Golden Rule of Creating a Successful Online Community [Video]

Posted by Paul Schneider on Wed, Aug 19, 2015 @ 08:41 AM

In our day-to-day conversations with our customers and organizations considering launching an online community, one of the questions we hear most often is:

"What do I need to do to create a successful online community?"

So today, I'm going to tell you my golden rule. I call it "the three P’s of successful online communities."

Read More

Tags: Online Community Software, Social Business, Online Community Management

Three Must-Attend Conferences for Online Community Managers This Fall

Posted by Katie Oakes on Tue, Aug 18, 2015 @ 08:50 AM

As the summer rolls to a close, those of us interested in online community management and strategy are watching our inboxes fill up with conference invitations. While we would love to sign up for them all, we do have a day job to keep up with.

So which ones should you register for and which ones should you cut? The selection process can be tricky and frustrating, so check out this fall’s three best online community-focused events (in the order they appear on our Outlook calendars).

Read More

Tags: Social Business, Online Community, Online Community Management

The Must-Read Online Community Management Resources for the Week of August 9, 2015

Posted by Joshua Paul on Fri, Aug 14, 2015 @ 08:50 AM

The Socious Top Ten for the Week of August 9, 2015

If you're like me, you use the quiet mornings of the weekend to catch up on some of the interesting articles, videos, and podcasts that came across your social feeds during the week.

Allow Socious to help! We've compiled this week's best online community management and customer experience articles from around the web just for you.

You can check out last week's Socious Top Ten here.

You can also nominate articles, videos, and blog posts for next week’s Socious Top Ten by tweeting us at @SociousSoftware.

Read More

Tags: Social Business, Customer Engagement, Online Community Management

3 Questions About Online Community Software for Associations That Were Answered at the ASAE Annual Conference [Video]

Posted by Paul Schneider on Thu, Aug 13, 2015 @ 08:08 AM

Earlier this week, I spoke at the ASAE Annual Meeting and Expo in Detroit. This is a yearly gathering a few thousand association executives to share ideas on best practices in member engagement, association management, and event planning.

While I was at the conference, I participated in an expert panel with other executives of online community software companies. During the session, we discussed industry trends in online community management and how to drive member engagement.

Read More

Tags: Association, Online Community Software, Member Engagement, Online Community

5 Lessons for Online Community Managers from Neighborhood Social Network, Nextdoor

Posted by Joshua Paul on Tue, Aug 11, 2015 @ 09:12 AM

When something breaks at your house, say a leaky shower, a roof that has outlived its useful life, or canister lights that mysteriously stops working, you feel an extraordinary amount of stress. You can mitigate that stress by having a collection of competent, trustworthy people who you can call to get the job is fixed in a reasonable timeframe and at a reasonable price.

I recently moved across the country to an area where I have never lived and wasn’t familiar with the local service providers. When I moved into our new house and it needed a half-dozen jobs done, the stress mounted.

Read More

Tags: Social Business, Online Community, Online Community Management, Private Online Communities

Are You Interested in Online Community Strategies? Don't Miss the Early Bird Discount to CommuniCon!

About Socious Software

Customers Love Online CommunitiesSocious provides online community software and services to companies and associations to increase revenue, improve customer retention, and create more market-driven profitable products. Learn more about Socious online community software.

Posts by category