How to Track Member Engagement

Online Community Blog

Can Associations Thrive in a Crowded Marketplace?

Posted by Julie Dietz on Fri, Sep 23, 2016 @ 08:30 AM

When my family played Monopoly, whoever got those two blue properties (Park Place and Boardwalk) usually won. They dominated the real estate in the most powerful area of the board, so it was hard for anyone to take over their lead.

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Tags: Association Management, Online Community, Member Benefits, Association Trends

7 Things Your Competitors Will Hate About Your Online Community

Posted by Christina Green on Wed, Sep 21, 2016 @ 08:30 AM

Has your competition gotten a little too close for comfort recently?

If you’re like most businesses, your competition has increased in the past few years. That could mean that more local organizations are gunning for your audience, or that your competition has gone from your backyard to global. The internet has made it so much easier for small companies, large corporations, and organizations from around the world to zero in on your customers.

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Tags: Customer Communities, Customer Retention, Social Customer Service

The Worst Advice for Online Community Managers

Posted by Christina Green on Mon, Sep 19, 2016 @ 08:32 AM

Have you ever noticed that everyone and their brother has some advice for you?

Oh, you got a new job? Get there early, make sure you reply to emails right away and ask lots of questions so they know you’re interested. And wear your gray slacks, they’re very professional.

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Tags: Member Engagement, Online Community Management, Social Media for Associations

Customer Engagement: New Research Underscores Opportunities for B2B Companies

Posted by Julie Dietz on Fri, Sep 16, 2016 @ 08:30 AM

My brother is a computer programmer for a major cable channel. He loves it. He loves computers, tablets, and technology in general. He always has the newest cell phone model (most recently the unfortunate Galaxy Note 7) and he’s constantly lecturing me on staying up to date with the latest technology.

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Tags: Customer Engagement, B2B Online Communities, Social Business Research

7 Ideas You Can Steal from Successful Online Communities

Posted by Julie Dietz on Wed, Sep 14, 2016 @ 08:30 AM

When I give talks about building active and engaged online communities, I inevitably end up stating that there are roughly 99 things that you have to get right to create a thriving community online.

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Tags: Member Engagement, Online Community, Customer Experience, Member Benefits

How to Address the 6 Biggest Engagement Problems in Your Association

Posted by Christina Green on Mon, Sep 12, 2016 @ 08:30 AM

When I was in high school I was invited to one of those coveted boy-girl parties. It was a friend’s birthday and she was making a big deal of everything, renting out an entire church hall for the event.

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Tags: Association Management, Member Engagement, Online Community Management

How to Develop a Long-Term Member Engagement Strategy

Posted by Julie Dietz on Thu, Sep 08, 2016 @ 08:30 AM

“Change is the law of life. And those who look only to the past or present are certain to miss the future.” – John F. Kennedy

Never has been change been as ubiquitous as it is today. In a digitally connected, global marketplace, we’ve all grown increasingly used to change shifting our lives, jobs, and companies. If you’re like me, there are times when you even embrace change instead of fighting it.

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Tags: Member Engagement, Analytics, Content Strategy, Customer Marketing

How to Make Your Online Community a Must-Visit Destination for Members or Customers

Posted by Julie Dietz on Wed, Sep 07, 2016 @ 08:30 AM

Do you remember that time you bought a new product or membership, liked it, but then never purchased it again? For me, it was a gym membership. It was one of my more misguided New Year’s resolutions where I went several times, had a decent experience, then forgot all about it.

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Tags: Member Engagement, Online Community Management, Customer Experience, Content Strategy

How to Use Data to Solve Your Biggest Online Community Participation Problems

Posted by Julie Dietz on Tue, Sep 06, 2016 @ 08:30 AM

When I joined my first online community 8 years ago, I was excited to see and take part in key discussions in my industry. The association I belonged to had launched a private online community for members earlier in the year and I couldn’t wait to get involved. But when I logged in, I thought there was something wrong with my browser. Every group and discussion area was a ghost town. Even the questions that I now know were seed questions from the organization didn’t have any responses.

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Tags: Member Engagement, Online Community Management, Analytics

How to Define, Track, and Increase Member Engagement [Webinar]

Posted by Nick Davis on Mon, Sep 05, 2016 @ 08:30 AM

Data from a recent report makes me think that there are a lot of executives that are losing sleep these days.

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Tags: Association Management, Member Engagement, SocialBusiness

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