MemberCloud AMS Video Tour

Online Community Blog

5 Must-Haves for Your Mobile Event Experience

Posted by Julie Dietz on Wed, Dec 07, 2016 @ 08:30 AM

I hated the last event app I used.

Every time I opened it, I had to sign in all over again. It didn’t save my login information, so I had to manually type in my email address and password multiple times a day.

Read More

Tags: Customer Engagement, Conference Management, Mobile Strategy, Event App

4 Easy Steps to Effectively Evaluate Membership Management Software

Posted by Christina Green on Mon, Dec 05, 2016 @ 08:30 AM

Maybe it was a Friday afternoon and you were just counting down the minutes until the weekend. Then the board, your boss, or maybe a staff member uttered those dreaded words, “I think we need new membership management software.”

While new software can be exciting, the idea of sitting through countless hours of demos and sales presentations is enough to take the joy out of anything. But it doesn’t have to be that way. Read More

Tags: Association, Membership Management Software, AMS Software

How Much Does an Event App Cost?

Posted by Christina Green on Thu, Dec 01, 2016 @ 08:30 AM

If you’re considering creating a mobile app for your members, you’re not alone. There are roughly 2.2 million apps in the Google Play store and close to 2 million in the Apple App Store. Each of those apps cost quite a bit of money, although how much money ranges from several thousand dollars to several million.

Read More

Tags: Association, Conference Management, Mobile Strategy, Event App

How to Create Your Association Technology Vendor Shortlist (by Cutting Through the Sales Speak)

Posted by Christina Green on Wed, Nov 30, 2016 @ 08:30 AM

Buying a car can be a frustrating process. Why? Because too often, the salesperson and the buyer are speaking in different terms.

The salesperson aims to figure out what the buyer wants to pay monthly, while the buyer is looking at the total price. It seems like they’re on the same page because they’re both talking about money. But they’re not. The buyer assumes the monthly payment works out to be the final price of the car but often they’re worlds apart.

Read More

Tags: Association, Association Executives, Membership Management Software

How the Computer in Your Pocket Has Changed Event Attendee Behavior

Posted by Julie Dietz on Mon, Nov 28, 2016 @ 08:30 AM

“There is no reason anyone would want a computer in their home.”

What a spectacularly incorrect statement.

Ken Olsen, founder of Digital Equipment Corporation (which has since been acquired by Compaq, then Hewlett-Packard), said this in 1977. Now, less than 40 years later, we not only have computers in our homes, we have them in our pockets, purses, and even our jewelry.

Read More

Tags: Conference Management, Mobile Strategy, Event App, Member Experience

Need to Improve Your Cybersecurity? Start with These 3 Tips

Posted by Steve Balthazor on Wed, Nov 23, 2016 @ 08:30 AM

DDoS – distributed denial of service. Even a few years ago that phrase was relatively obscure, known mostly to computer security experts, programmers, and those who were technically-minded. To the rest of us, it was just another acronym.

Now, you may regularly hear about DDoS attacks and other cybersecurity threats over your morning cup of coffee. Even alarming stories about stolen logins, passwords, addresses, and credit card information have become commonplace.

Read More

Tags: Online Community Software, Product Update, Management, AMS Software

4 Steps to Assessing Your Membership Management Software Needs

Posted by Christina Green on Mon, Nov 21, 2016 @ 08:30 AM

In the movie Indiana Jones and the Last Crusade, after multiple threats to his life and overcoming impossible obstacles, Indy meets the Grail Knight, keeper of the Holy Grail. He is surrounded by chalices and says to the hero:

“Choose wisely, for while the true Grail will bring you life, the false Grail will take it from you.”

In a less dramatic sense, if you’ve worked for an association or membership organization, selecting membership management software can feel the same way.

Read More

Tags: Association Management, Employee Productivity, Membership Management Software

Changes in Membership Management Software that Could Impact How You Run Your Association

Posted by Christina Green on Thu, Nov 17, 2016 @ 08:30 AM

“We’re still in the first minutes of the first day of the internet revolution.” Scott Cook, cofounder of Intuit, director of eBay and Procter & Gamble

Whether we’re talking about the internet revolution or the technology revolution in general, billionaire Scott Cook makes a good point. We’re still just getting used to having the internet, technology, and information at our fingertips. That technology has been evolving rapidly and continues to do so to this day, influencing our daily lives and the associations we’re running.

Read More

Tags: Analytics, Association Trends, Membership Management Software

Customer Engagement Takes Center Stage at INBOUND 2016

Posted by Julie Dietz on Wed, Nov 16, 2016 @ 08:30 AM

“This is going to be very unusual advice from a guy who runs a sales and marketing software company, but take dollars from sales and marketing. Put it in products and services and customer delight.” – Brian Halligan, CEO and Founder of HubSpot

When Brian Halligan, one of the men widely credited with coining the term “inbound marketing” tells you to take resources away from marketing, you know there’s a major shift happening.

Read More

Tags: Customer Engagement, Customer Advocacy, Customer Retention, Customer Portal Software

Is Your Retention Marketing Plan Inbound-y Enough?

Posted by Julie Dietz on Mon, Nov 14, 2016 @ 08:30 AM

Which is easier for you to pinpoint, the number of new customers you won last quarter or the number of current customers who left your company?

For most businesses, it’s easier to rattle off new customer numbers. That’s because the majority of marketing and sales efforts (and executive focus) go toward attracting and winning new customers. Every day, marketers are becoming more and more efficient at winning new business through digital relationship-building approaches like inbound.

Read More

Tags: Customer Communities, Customer Retention, Customer Marketing

NEW FEATURE: Find Out How Socious Saves You Hours Every Day

 

About Socious

We help associations and user groups take a community-first approach to managing their members.

About Socious MemberCloud Association Management Software & Community Platform

Our membership management and online community software is designed to help you provide value to your members, rather than wrestle with complex and expensive back-end systems. Learn more about Socious software and services.

Posts by category

Association Universe