How to Track Member Engagement

Online Community Blog

Why Associations Need to Take Back Control of Their Websites Today (And How to Do It)

Posted by Julie Dietz on Thu, Oct 20, 2016 @ 08:30 AM

Try to count how many websites you visited yesterday. Or even today – just this morning.

Do you know? Or have you already lost count?

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Tags: Member Benefits, Marketing Strategy, Association Management Services, Membership Management Software

Why It May Be Time to Ditch Your Association’s Event Tools for Your AMS Software

Posted by Julie Dietz on Wed, Oct 19, 2016 @ 08:30 AM

I have Hulu Plus, Amazon Instant Video, and Netflix along with subscriptions to several premium cable channels. I watch a lot of TV, and I enjoy it.

My mother, on the other hand, thinks I’m crazy. Every time she visits she ends up toggling between systems and exclaiming at how much money I’m spending on different subscriptions that often offer the same shows. Then she gets mixed up. Was she watching her show on Hulu or Amazon? It frustrates her.

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Tags: Conference Management, Event App, Membership Management Software, AMS Software

How Associations Can Deliver More Value to Members Through Job Training

Posted by Julie Dietz on Mon, Oct 17, 2016 @ 08:30 AM

How long does it take you to get up to speed at a new job?

Think about the terminology you have to learn, the names of colleagues that you have to memorize, and the campaigns you need to become familiar with. What about company policies and goals? There may even be a few new skills to learn, too.

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Tags: Association, Training, Jobs, Member Benefits

How Gaps in Higher Education Create Big Opportunities for Associations

Posted by Taylor Clement on Thu, Oct 13, 2016 @ 08:30 AM

“It went well. Really well.” - Me

That’s what I told everyone after the interview at my dream job. I was able to answer all the questions and it seemed like a perfect fit.

I couldn’t stop smiling. I was so sure I'd get the position and I was ready to start my new career path. I was going to be successful, with the best career possible right out of college.

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Tags: Association, Jobs, Member Benefits, Millennials

How to Analyze Your Association’s Survey Data Without Losing Your Mind

Posted by Julie Dietz on Wed, Oct 12, 2016 @ 08:30 AM


“The data tells a story, and once you know the story you can change the ending.” – Debbie King, CEO of Association Analytics

Data, even “big data,” has become a buzzword in both the business and association space. Everyone wants data because, as Debbie King said, it can help organizations change. It can help them evaluate an industry, develop strategies to increase revenue or member retention, and tell them what benefits members want to see.

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Tags: Association, Member Engagement, Analytics, Crowdsourcing

How to Get Amazon-Level Personalization (With No Extra Effort)

Posted by Julie Dietz on Mon, Oct 10, 2016 @ 08:30 AM

I’m attending a wedding next month. This is a wedding without a gift registry, which should be illegal because I spent well over an hour scrolling through “wedding gifts” on Amazon before I figured out what to give the happy couple.

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Tags: Email Communication, Membership Management Software, Member Experience

5 Survey Writing Secrets that Will Get More Responses

Posted by Julie Dietz on Fri, Oct 07, 2016 @ 08:30 AM

According to association consulting firm, Potomac Core, only 63% of association members feel that they’re getting value from their membership fees. That’s a scary number, especially as associations struggle to stay relevant in today’s marketplace.

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Tags: Member Engagement, Member Benefits, Crowdsourcing

6 Association Management Tips from Steve Jobs

Posted by Christina Green on Wed, Oct 05, 2016 @ 08:30 AM

It’s hard to believe it’s been half a decade since Steve Jobs’ passing. Many of us early adopters still remember his live announcement/unveiling of the iPhone and the immediate, burning desire to own one.

His legacy is still felt around the world every time someone looks at an iPhone.

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Tags: Association Management, Association Executives, Innovation

Don’t Start Writing Your Association’s Next Survey Without Following These Steps

Posted by Julie Dietz on Mon, Oct 03, 2016 @ 08:30 AM

“USA Today has come out with a new survey - apparently, three out of every four people make up 75% of the population.” – David Letterman

That’s insightful information. Really mind-blowing. And funny because it’s so accurate. There are a ton of surveys out there today, and not all of them result in worthwhile information.

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Tags: Association, Collaboration, Member Benefits, Crowdsourcing

4 Steps to Inspire Innovation in Your Association

Posted by Taylor Clement on Fri, Sep 30, 2016 @ 08:30 AM

“Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change. That is inevitable.” – William Pollard

Many people believe innovation is all about inventing and releasing new products. That’s a myth. Innovation is so much more than just revamping products or services.

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Tags: Association Executives, Innovation, Member Benefits

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