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Online Community Blog

10 Insightful Customer Engagement & Online Community Articles You May Have Missed

Posted by Katie Oakes on Tue, Mar 31, 2015 @ 02:57 PM

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Online Community Management: An Overview of Community Moderation Guidelines

Posted by Katie Bapple on Thu, Mar 26, 2015 @ 08:35 AM


Thanks to the Internet, the world is incredibly interconnected; there are countless outlets for self-expression. The low barrier accessibility to digital communication and copywriting enables every individual to share the inherent strengths each of us possess via idealistic knowledge-sharing and the proliferation of divergent ideologies.

Unfortunately, the accessibility and anonymity of the Internet is often abused, showcasing the ill-willed and narrow-minded that aim to harrow attention from constructive human interaction.

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Tags: Online Community, Online Community Management

The Guide to Building Your Customer Journey Around Your Online Community

Posted by Joshua Paul on Wed, Mar 25, 2015 @ 08:21 AM

A typical customer journey is a vast and tangled experience. The path your customer take to becoming a customer and staying a customer is rarely straightforward.

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Tags: Social Business, Customer Communities, Customer Engagement, Customer Experience, Customer Advocacy

Why An Engaging Online Community Starts with Company Wide Participation

Posted by Katie Bapple on Thu, Mar 19, 2015 @ 08:23 AM

By now, we all know executive buy-in is important when creating an online customer or member community. Without it, community would hardly even be a discussion. However, getting your senior management on board is just a starting point. Writing a check, committing to a community platform and getting marketing to send an email doesn’t even scratch the surface. To build a successful community, a foundation of unfaltering and abundant internal support is essential.

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Tags: Online Community, User Engagement, Launching an Online Community

Teach This to Your Online Community Members to Grow Participation Faster

Posted by Joshua Paul on Tue, Mar 17, 2015 @ 08:26 AM

Online community management is a vast discipline. Community managers commonly spend their time a variety of ways, such as:

  • Onboarding new members
  • Turning them into contributing members
  • Coordinating content
  • Using the data from your online community to make better business decisions
  • Making sure you spend your community management hours on the right processes and member segments to grow the community

It’s safe to say the “to-do” list is fairly long.

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Tags: Member Engagement, Social Business, Customer Engagement, Online Community Management, User Engagement

Building an Online Community Strategy: How to Acquire and Engage Your First Prospective Members

Posted by Katie Bapple on Thu, Mar 12, 2015 @ 08:30 AM

One of the biggest concerns organizations tend to have when launching a private online community is whether their target audience will actually participate. How do you start from zero?

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Tags: Member Engagement, Social Business, Online Community Management

What Startups Know About Building Community That Many Bigger Businesses Are Just Finding Out

Posted by Joshua Paul on Tue, Mar 10, 2015 @ 09:24 AM

The significant increase in online community management blogs, resources, and services over the past couple of years suggests that online community strategies are rapidly moving into main stream business strategy discussions. However, for some corners of the business landscape, it’s already there. As usual, tech startups are leading the way in making effective use of this emerging approach to marketing and customer management.

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Tags: Social Business, Online Community Management

Creating a Private Online Community: Guide to Creating a Content Calendar

Posted by Katie Oakes on Thu, Mar 05, 2015 @ 12:11 PM

When your private online community is just getting off the ground, there won’t be much there. As more people join and participate in the community, the engagement opportunities for members will grow over time. However, in order to establish a clear value proposition for joining and participating from the very beginning of your launch you need content – original, useful, exclusive content.

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Tags: Member Engagement, Online Community, Private Online Communities

The 4 Qualities That Set Extraordinary Online Community Managers Apart

Posted by Katie Bapple on Thu, Feb 26, 2015 @ 10:34 AM

I’ve worked directly with a large variety of online community professionals. Throughout those experiences, I have discovered something that may sound obvious, but is critical to get out in the open:

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Tags: Social Business, Online Community, Online Community Management

6 Ways to Avoid an Online Community Implementation Nightmare

Posted by Joshua Paul on Tue, Feb 24, 2015 @ 09:31 AM

On the surface, an active, well-managed online community may seem like an easy strategy to implement at your organization.

Pick a platform. Start some discussions. Tell your customers or members about it. And you now have an online community. Right?

You may have even participated in strong online communities and thought to yourself, “Hey, we can do that.” And while, yes, you certainly can, it’s important to recognize the upfront planning work that goes into launching a successful community.

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Tags: Social Business, Online Community Management, Launching an Online Community

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Customers Love Online CommunitiesSocious provides online community software and services to companies and associations to increase revenue, improve customer retention, and create more market-driven profitable products. Learn more about Socious online community software.

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