At this moment, you’re staring at a screen. You’re scrolling through this article on your smartphone, or your tablet, or your laptop. An hour ago, yesterday, and last week at this same time, chances are pretty good that you were also staring at a screen, taking advantage of technology to find information or get some work done.Read More
Online Community Blog
Do you remember sitting at the kiddie table? I do, and it’s a memory that brings up mixed feelings. I loved the kiddie table when I was five, but by 14 I was tired of all the screaming children. I wanted to move on to the main table. I imagine you can think of a time when you wanted the same thing.Read More
Several years ago Ducati Motor Holdings, manufacturer of luxury motorcycles now owned by Audi, made a decision. They wanted to start an online community for fans of their brand. Sounds like a good idea doesn’t it? Except for one tiny thing. A vibrant, online Ducati fan community already existed and it didn’t belong to them.Read More
It’s amazing how much time people spend on Facebook. And Twitter. And Snapchat. But what about LinkedIn? LinkedIn clearly has a different audience, catering to professionals instead of the casual user, but it’s also been wildly successful in its market. How successful? 450 million users in over 200 countries successful.Read More
Have you ever heard the phrase “perception is reality?” It refers to the way people make judgements about something based on how it appears to the outside world. Nowhere is this more important than online, where smalltime brands can get a credibility and conversion boost by appearing well-designed, organized, and professional.Read More
$23.56 per hour.
According to nonprofit management and advocacy organization, Independent Sector, that’s the estimated worth of a job.
But what job? A paralegal? A dental hygienist? A mechanic?
All those careers pay close to $23/hr, but none are the job that I’m referring to.
What’s your guess?Read More
Your employees are smart. They’re driven, educated, and passionate about your mission. After all, according to ASAE’s Association Career Headquarters, workers often enter the association field because a job is a good fit, but they stay for your mission and your culture.Read More
71% of American adults think that millennials are selfish. That’s according to a recent public opinion survey from Reason-Rupe, and it gives valuable insight into how society views one of the largest generations in history. People look at millennials on their smartphones and tablets and say they’re focused on themselves, lacking engagement with other people.Read More
Think back to the last time you purchased a product or service you didn’t like. Your last cable provider might come to mind. When you realized that you didn’t like the product, what did you do? Did you keep using it? Maybe you did, but once your contract was up on that TV or wireless provider, you probably went right out and switched to something better.Read More
Do you remember when phonebooks were delivered to your doorstep? I do. Every time one arrived, we’d pull it inside, leaf through it for a minute or two, and put it in the cabinet under the fish tank. When we needed something, whether it was a plumber or a good photographer, we’d pull out the phone book.Read More