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4 Secrets to Better Email Deliverability to Members and Customers

Posted by Julie Dietz on Fri, Aug 26, 2016 @ 08:30 AM

What’s the number one way that people want to hear from you? Email. According to research from Exact Target, up to 91% of consumers use email every day. And, based on consumer preference, email is the number one direct channel for daily marketing communication.

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Tags: Membership Marketing, Customer Marketing, Email Communication

5 Myths About Measuring Member Engagement

Posted by Julie Dietz on Wed, Aug 24, 2016 @ 08:30 AM

How can associations build loyalty and convince members to renew? According to research by Association Metrics, members who regularly engage by visiting the association’s website, attending conventions, and volunteering are more likely to remain loyal.

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Tags: Association Executives, Member Engagement, Analytics

5 Little-Known Secrets to Getting More Out of Your Association Management Software

Posted by Christina Green on Mon, Aug 22, 2016 @ 08:30 AM

At this moment, you’re staring at a screen. You’re scrolling through this article on your smartphone, or your tablet, or your laptop. An hour ago, yesterday, and last week at this same time, chances are pretty good that you were also staring at a screen, taking advantage of technology to find information or get some work done.

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Tags: Training, Chapter Management, Membership Management Software, AMS Software

Is It Time to Ax Your Young Professionals Group?

Posted by Christina Green on Thu, Aug 18, 2016 @ 08:30 AM

Do you remember sitting at the kiddie table? I do, and it’s a memory that brings up mixed feelings. I loved the kiddie table when I was five, but by 14 I was tired of all the screaming children. I wanted to move on to the main table. I imagine you can think of a time when you wanted the same thing.

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Tags: Association Management, Member Engagement, Millennials

The Dangers of Waiting to Start a Private Member Community

Posted by Christina Green on Tue, Aug 16, 2016 @ 08:30 AM

Several years ago Ducati Motor Holdings, manufacturer of luxury motorcycles now owned by Audi, made a decision. They wanted to start an online community for fans of their brand. Sounds like a good idea doesn’t it? Except for one tiny thing. A vibrant, online Ducati fan community already existed and it didn’t belong to them.

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Tags: Association, Online Member Communities, Member Engagement, Marketing Strategy

6 Tips Guaranteed to Make Your Association’s LinkedIn Page More Effective

Posted by Julie Dietz on Fri, Aug 12, 2016 @ 08:30 AM

It’s amazing how much time people spend on Facebook. And Twitter. And Snapchat. But what about LinkedIn? LinkedIn clearly has a different audience, catering to professionals instead of the casual user, but it’s also been wildly successful in its market. How successful? 450 million users in over 200 countries successful.

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Tags: LinkedIn, Social Media for Associations, Public Social Networks

Is It Time to Redesign Your Online Community?

Posted by Julie Dietz on Thu, Aug 11, 2016 @ 08:30 AM

Have you ever heard the phrase “perception is reality?” It refers to the way people make judgements about something based on how it appears to the outside world. Nowhere is this more important than online, where smalltime brands can get a credibility and conversion boost by appearing well-designed, organized, and professional.

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Tags: Online Member Communities, Online Community Software, Member Engagement, Mobile Strategy

How to Use Activity Data to Identify Your Association’s Next Volunteers

Posted by Julie Dietz on Wed, Aug 10, 2016 @ 08:30 AM

$23.56 per hour.

According to nonprofit management and advocacy organization, Independent Sector, that’s the estimated worth of a job.

But what job? A paralegal? A dental hygienist? A mechanic?

All those careers pay close to $23/hr, but none are the job that I’m referring to.

What’s your guess?

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Tags: Member Engagement, Membership Management Software, Volunteer Management

Association Career Pathing: Should You Promote from Within?

Posted by Christina Green on Tue, Aug 09, 2016 @ 08:30 AM

Your employees are smart. They’re driven, educated, and passionate about your mission. After all, according to ASAE’s Association Career Headquarters, workers often enter the association field because a job is a good fit, but they stay for your mission and your culture.

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Tags: Association Executives, Employee Productivity, Training, Jobs

Why Building Community Online is Important When Attracting and Engaging Millennials

Posted by Julie Dietz on Mon, Aug 08, 2016 @ 08:30 AM

71% of American adults think that millennials are selfish. That’s according to a recent public opinion survey from Reason-Rupe, and it gives valuable insight into how society views one of the largest generations in history. People look at millennials on their smartphones and tablets and say they’re focused on themselves, lacking engagement with other people.

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Tags: Member Engagement, Online Community, Public Social Networks, Millennials

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